Reposts Instagram: a new feature that lets you republish content in your followers' feed. Find out how it works and what it means for you.
It's a new feature that could change the way you use Instagram without you even realizing it. In March 2025, the platform quietly rolled out a long-awaited feature: the Instagram reposts. Yes, you can now republish a post or Reel from another account directly to your followers' News Feed. Gone are the days when sharing was limited to ephemeral stories, Instagram is moving up a gear.
Long reserved for behind-the-scenes testing, this Instagram reposts feature fundamentally transforms the way content is delivered. Above all, it gives power back to the user. A little icon, a click, a comment, and your favorite post is exposed to a whole new world. audience.
Instagram reposts made simple
All Instagram reposts work in a similar way to retweets on X (formerly Twitter). Spot inspiring content? Simply press the repost icon under a post or Reel, add some personal text, then republish it. This content will then appear in your subscribers' feed just like a regular post, with your comment in the header.
Before this, Instagram only allowed content to be shared in stories, which remained temporary and not very visible. With Instagram repostsBy reposting, you give new life to other people's content while enjoying greater exposure. Instagram has confirmed that your followers "may see what you repost" in their own News Feed.
In practice, this means that a simple action on your part can increase the engagement, reach and lifespan of a piece of content. A change that could well shake up the strategies of content creators, brands and lambda users alike.
Why Instagram is betting on reposts today
This isn't Instagram's first attempt. Back in 2022, the platform tested Instagram reposts with a dedicated tab on profiles. But this phase was unconvincing. So why come back today with this feature? Quite simply because usage of the application has changed.
Today, more than half the content you see in your feed doesn't come from accounts you follow. They're generated by algorithms or result from the engagement of your friends. By integrating Instagram reposts, the platform is aligning itself with this dynamic of social recommendation, where what others share becomes more important than what you follow directly.
Instagram therefore capitalizes on organic virality. And in a context where creators are looking to maximize their visibility, Instagram reposts are becoming a formidable weapon. No need to constantly create original content. Just repost intelligently.
What Instagram reposts change for users
For classic users, the Instagram reposts opens up new possibilities for expression. You can endorse a message, support a creator, or simply share an inspiring image with your community. This feature allows you to participate in a conversation without having to reinvent the wheel.
For content creators, it's a revolution. Every repost becomes a reach lever. Your audience becomes a relay. The result? Potentially exponential growth. Engagement is no longer measured solely in likes or comments, but also in visible shares in the feed.
Brands, too, can benefit. An effective content strategy could include Instagram reposts from their fans or ambassadors. This builds authenticity, community, and engagement around a brand.
Comparison between stories, classic posts and Instagram reposts
| Functionality | Service life | Visibility in the feed | Add your own text | Impact on engagement |
|---|---|---|---|---|
| Story | 24 heures | No | Yes | Medium |
| Classic post | Unlimited | Yes | Yes | High |
| Repost Instagram | Unlimited | Yes | Yes | Very high |
Still some grey areas
If Instagram reposts promise a lot, some questions remain. What will be the optimum frequency for reposting without tiring your audience? What will be the real rate of appearance in your followers' feeds? Instagram remains vague about the priority algorithm linked to this feature.
What's more, there are risks of abuse. A proliferation of irrelevant reposts could harm the quality of news feeds. Instagram will have to ensure that this opening does not become a new breeding ground for spam or abuse.
But overall, Instagram reposts mark a logical evolution of the platform, where interconnection, recommendation and community take precedence over simple individual creation.
Our opinion
Instagram reposts are not a trivial feature. It's a real paradigm shift in the way content circulates on the platform. By giving users the option of republishing posts in the main feed, Instagram is unlocking a previously under-exploited viral potential.
For content creators and brand strategists, this is an opportunity not to be missed. But like anything new, it must be used with intelligence and moderation.
If you want to take advantage of Instagram reposts and amplify your digital influence, consider calling on ValueYourNetwork, expert in influence marketing since 2016, with dozens of successful campaigns on Instagram and social networks, contact us as soon as possible !
And you, will you use Instagram reposts to boost your audience? Share your thoughts in the comments and follow us for more strategic digital news!