Instagram is innovating with an option for content creators: Trial Mode. This feature lets you test Reels with an audience that doesn't yet follow the creator's account. It's a clever way of checking whether a piece of content has potential before exposing it to followers.

Imagine being able to test your content ideas on Instagram before unveiling them to your followers. It's now possible, thanks to the new " Test reels ". Designed for content creators, this option lets you experiment with new formats and concepts without fear of visible failure. What is this innovation, and how can it transform your strategy on Instagram? Dive into this article to find out all about this new tool that's already getting people talking.

Trial mode: an opportunity to experiment without pressure

In a context where platforms are vying to seduce creators, Instagram offers the " Test Reels "or "Test mode. This tool offers professional creators a unique opportunity to test new ideas without fear of failure. At the same time, Instagram is trying to differentiate itself from its main competitor, TikTokby facilitating the exploration of innovative content.

Gradually rolled out worldwide, this feature is only available for business accounts. While some welcome this step forward, others question its implications for the user experience.

How does the trial mode work for your Reels?

Here are the essential steps for using this new feature:

Step Detail
1. Activate test mode Publish a Reel by selecting the "Trial" option. It will be visible only to non-subscribers.
2. Performance analysis After 24 hours, check the statistics (views, likes, shares) to evaluate the engagement generated.
3. Share with subscribers If the results are satisfactory, decide whether or not to share the Reel with your regular subscribers.

Automated sharing option for optimum success

Instagram goes even further with an automatic sharing option. If your Reel reaches a defined performance threshold within the first 72 hours, the platform can make it available to your followers without manual intervention.

However, the analysis process for trial Reels differs from that for regular content. The system prioritizes users likely to appreciate the content among those who don't yet follow you, which may slightly delay the increase in views.

What your subscribers see (or don't see)

Test mode offers total discretion over your tests, with several special features concerning visibility:

Features Explanation
Visibility for you alone You're the only one who knows that a Test Reel has been published.
Absence on main profile The trial Reel does not appear on your grid or in the Reels tab until it is shared.
Non-display to subscribers Your subscribers don't see the content unless they share it later or via a private message.

For more details, Instagram has a page dedicated to this feature.

A mixed reception from users

The design community is divided on Trial mode. While some see it as a strategic tool for testing concepts, others criticize its potential impact on the user experience.

Positive reviews

Some designers appreciate the opportunity to experiment without pressure. One designer who took part in the test phase said that her results were much better thanks to this option.

Reticence

On the other hand, others are concerned about the increased prominence of content from unknown accounts. A frequent criticism is that Reels should first be shown to subscribers, who already struggle to see the publications of the creators they follow.

Many comments also point the finger at Instagram's algorithm. Creators complain that their followers don't see enough of their content, calling for better visibility instead of new features.

And what do you think?

Is Trial mode an interesting way of boosting your content, or just another tool with no real added value? Test this feature as soon as it becomes available in your account and share your experience.

Practical FAQs for using the "Trial Reels" mode on Instagram

What is the Test Reels mode on Instagram?

The Reels trial mode allows creators to test their videos with a non-subscribing audience, without their regular subscribers seeing them.

How do I activate Test Reels mode?

Create a Reel as usual, then select the 'Trial' option in the settings before publishing.

Why use this feature?

It offers creators an opportunity to test new formats without pressure, getting feedback based on engagement statistics.

Who can see a test reel?

Only non-subscribing users, selected by Instagram's algorithm, can see a trial Reel.

When is a test Reel's performance available?

Statistics such as views, likes, comments and shares are available 24 hours after publication.

Can I automate the sharing of successful test reels?

Yes, by activating the automatic sharing option, Instagram will automatically publish high-performing Reels to your followers.

Do test reels affect my other content?

No, they have no impact on the visibility or ranking of your other publications. They are evaluated separately.

Can I delete a trial Reel?

Yes, you can delete a trial Reel at any time if you feel it doesn't meet your expectations.

When can I use Test Reels mode?

This feature is currently being rolled out for professional accounts and will soon be available everywhere.

How can I optimize my trial reels?

Create engaging videos with a captivating opening, eye-catching visuals and relevant captions to maximize engagement.

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