Lara Oulès fashion influencer

Could you introduce yourself in a few lines so that our community can get to know you better? How would you define your style/universe as a fashion influencer?

My name is Lara, I'm 27 years old. I live in the South-West of France, near Toulouse, and work as a nurse alongside my second job as a professional blogger.

My Instagram account Laara_o is centered on fashion, where I share my daily looks and tips. But it also includes lifestyle, especially in stories. I really enjoy exchanging with my community and it returns the favor 🙂

When did you start your social networking activity as a fashion influencer?

I started seriously sharing my looks on Instagram in 2017.

What triggered you and why did you embark on your social networking adventure with instagram?

Basically, when I started sharing my looks on Instagram, I did it out of passion. I've always been passionate about fashion, and I thought it was a shame to keep my looks to myself when I could share them with others 🙂 I simply wanted to share my passion. And I never thought I'd make a living out of it! 🙂

How much time do you spend on your articles or videos? Production, editing...? Do you have any organizational tips for other influencers?

I spend a lot of time creating looks, imagining them, shooting them ... I can spend a whole day taking photos of myself, to offer regular content to my community.

The creation of sponsored stories also requires a certain amount of time and organization (post dates and times often imposed).

But in my job as an influencer, what takes up most of my time is the administrative side of things: emails, invoices, accounting... At the moment, I don't have an agent, so I'm managing this part on my own.

If I had one piece of organizational advice to give it's: Buy a bullet journal! Ahah 🙂 This notebook has literally changed my life, I really need it to get organized properly.

What community and audience are you targeting?

I don't target any particular audience. I assume that the audience that follows me loves fashion as much as I do!

Where do you find most of your inspiration? And which social networks do you use most?

I work mostly on Instagram; but I'm also present on Snapchat (Nickname: lal0u)

I find my inspiration just about everywhere: Instagram news feed, magazines, pinterestmy influencer friends ...

How do you manage your time, between family, work and social networks?  Do you have a job or activity other than your work as a fashion influencer?

I've chosen to pursue my nursing career alongside my influencing career as long as I can manage both. I'll choose to put the latter on hold when I can no longer manage it alongside social networking. My family and friends are my priority, and I always find time to devote to them, even if it means putting the networks on standby to see them.

Do you produce your own visuals and photos? And if so, what equipment do you use?

I take most of my photos myself, in my mirror. I use my iPhone XS MAX.

What advice would you give to other influencers in the community?

Be yourself and stay humble, we are influencers thanks to the people who follow us 🙂

What would you like to undertake or develop next in your life? fashion influencer ?

I've already thought about opening a Youtube channel, but that would really take more time. So I'm thinking about it and taking my time. I'll wait a little longer.

And if you're going to make a living from your passion, you might as well do it all the way, why not maybe one day create my own clothing brand or create capsule collections with brands... Time will tell... 🙂