This LinkedIn tip will revolutionize your visibility in 2025! Discover how the algorithm ranks your publications to boost your professional presence.
Imagine publishing content on LinkedIn and seeing it reach thousands, even millions of views in just a few hours. In 2025, this is no longer an unattainable dream. LinkedIn, with its 33 million French users spending an average of 54 minutes a day on the platform, has become an essential playground for any marketing strategy. digital marketing. The key to success? Knowing exactly how LinkedIn's algorithm works. This simple but little-known LinkedIn tip could well be your best ally in maximizing the visibility of your publications.
Content quality and relevance, your best LinkedIn tip
LinkedIn's algorithm is smarter than ever in 2025. Today, publishing generic content is pointless. Your content must add precise, targeted value. This LinkedIn tip consists in proposing publications aligned with the precise professional interests of your audience. audience. LinkedIn carefully analyzes editorial quality, structure, and even the absence of direct external links in your publications. Make sure you offer informative, educational and even inspiring content to stand out from the crowd.
The secret of success: active, authentic commitment
This LinkedIn tip isn't just about creating content. Engaging your audience is crucial. A post initially visible to 5 % of your direct connections can quickly reach your second- and third-degree connections if the engagement is there. Quality comments, which encourage a real and constructive exchange, are particularly valued by the algorithm. The LinkedIn tip to remember? Always encourage your audience to react actively with open-ended questions or clear calls to action.
Interact with your community: the essential LinkedIn tip
80 % of your time on LinkedIn should be dedicated to interacting with other content. This LinkedIn tip, while counterintuitive to some, really boosts your visibility. When you regularly comment on, like or share relevant content, the algorithm classifies you as an active and influential profile. As a result, your next publications will appear faster and more often in the news feeds of your connections.
Choosing the right moment: a LinkedIn tip never to be overlooked
Not all publications on LinkedIn have the same reach, depending on the day and time they are posted. The LinkedIn tip for maximizing your visibility is simple: give preference to Tuesdays, Wednesdays and Thursdays, between 10am and 2pm. This time slot offers maximum engagement. Ensure regularity without going overboard: one or two quality publications per week is more than enough to optimize your visibility while maintaining a professional and authentic image.
Dwell time: the LinkedIn tip ignored by many
Another key factor in the LinkedIn algorithm is "dwell time", in other words, the amount of time users spend reading your publication. The longer they linger, the more relevant your content will be. This LinkedIn tip therefore invites you to design attractive, well-structured posts that quickly captivate your readers. Use punchy headlines, short, airy paragraphs and quality visuals to naturally prolong reading time.
The power of private sharing or the "dark funnel
Since 2025, LinkedIn has placed considerable importance on private sharing (direct messages, WhatsApp). This LinkedIn tip is often overlooked, even though it has become essential. Encourage your readers to share your publications privately by proposing content so relevant that they'll spontaneously want to pass it on to their intimate network.
The types of content preferred by the LinkedIn algorithm
Certain types of publications are a hit on LinkedIn. The ultimate LinkedIn tip is therefore to vary your formats: customer success stories, educational and pedagogical content, sharing authentic professional experiences, or even motivational and analytical publications. The idea is always to bring real, palpable value to your network.
What you need to know to dominate LinkedIn in 2025
To take full advantage of this LinkedIn tip, remember the following: publish qualitative and relevant content, actively engage with your community, choose publication times strategically, and optimize dwell time. By applying these recommendations, the algorithm will systematically favor you, ensuring maximum visibility.
Share your experience and personal tips in the comments! And if you'd like to boost your online presence even further with influencer marketing, find out more about ValueYourNetwork, a specialist agency since 2016, which has successfully run dozens of campaigns on social networks. Get your visibility off the ground today!