AVIS CAMPAGNE MARKETING #INFLUENCEURS MODE : "PASSIONATA
Find out more about ValueYourNetwork's campaign for advertiser Passionata.
The advertiser was very satisfied with the campaign carried out with ValueYourNetwork. The results lived up to expectations, with visibility and engagement targets largely met. Influencers also gave positive feedback, highlighting a pleasant and well-organized collaboration. These reviews confirm once again that ValueYourNetwork knows how to create campaigns that benefit both advertisers and influencers, guaranteeing a successful experience for all.
The objectives
Passionataaffiliated to the Chantelle group, is a brand offering lingerie and swimwear. The idea was to discover or rediscover the brand through a "test". What kind of Passionista are you? "The contest was relayed by fashion influencers. Beyond the expected answers, players could win a set or panties from the brand.
At the end of the test, players could find advice and lingerie suggestions based on their tastes and answers.
The system set up with #ValueYourNetwork
For this influencer marketing operation, ValueYourNetwork activated its community of influencers by asking them to relay the game using the keywords #Passionata #QuellePassionistaEsTu #Concours
Networks used : Facebook and Twitter
Target #Lifestyle #Mode #Beauté #Fashion #Lingerie via fashion influencers
Brief Message What kind of #Passionista are you? Take the test and win a set or panties #Passionata! #GameContest #Sponsored "
Results
A hundred fashion influencers in the themes Fashion, Beauty, Lifestyle relayed the campaign on Twitter and Facebook. The contest helped engage a large number of Passionata users on social networks and amplify word-of-mouth.
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