AVIS CAMPAGNE #INFLUENCEURS : "RENAULT
Find out more about ValueYourNetwork's campaign for advertiser Renault.
The advertiser gave an extremely positive review of the campaign with ValueYourNetworkThe company's strategy was perfectly adapted to achieve its visibility and engagement objectives. Visit influencersOur customers, who were also satisfied, expressed their positive opinion, appreciating the quality of the collaboration and the fluidity of exchanges throughout the project. These opinions reinforce ValueYourNetwork as a key player in the creation of new effective campaigns and enriching for all participants.
The objectives
Renault, for the launch of the Renault "Capturhas set up a large-scale event: CapturTheNight, allowing people to experience an exceptional night outin several cities.
Complementing a media plan, the aim was to get people talking about the operation on social networks via car influencers
The system set up with #ValueYourNetwork
A influencer campaign ValueYourNetwork on #Capturthenightwith a pay-per-engagement approach, targeting the general public and the automotive industry.
- Proposed networks : Facebook, Twitter, Linkedin
- Suggested target market: car, lifestyle
- Message: "Renault Captur gave 13 lucky drivers the chance to experience #CapturTheNight for a night out of the ordinary.
Results
- 350 car influencers relayed the campaign on their social networks, taking an active part in creating the buzz. #CapturtheNight.
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