AVIS CAMPAGNE #INFLUENCEURS DÉCORATION : "MADE.COM
Find out more about ValueYourNetwork's campaign for advertiser Made.com.
The advertiser shared an enthusiastic opinion of the campaign carried out with ValueYourNetwork, saluant les résultats obtenus et la qualité de la stratégie mise en place. Les objectifs de visibilité et d’engagement ont été pleinement atteints. De leur côté, les influenceurs ont également donné des avis très positifs, appréciant l’organisation, la simplicité des échanges et la pertinence du projet. Ces avis, tant de l’annonceur que des influenceurs, montrent que ValueYourNetwork has mastered the art of designing effective campaigns that satisfy all parties involved.
The objectives
Made.comthe site for designer collections direct from designers, has launched a revolutionary new mattress, One by Made, the culmination of hundreds of tests and dozens of prototypes, "for a sleep like no other".
As with any product launch, the aim was to get the word out via decorating influencers. The theme and visuals lent themselves well to a campaign Instagram, in addition to Facebook and Twitter.
The system set up with #ValueYourNetwork
A ValueYourNetwork campaign on #OnebyMade, with a pay per engagement: clicks and likes.
- Target : Decoration #Design and #Lifestyle
- Proposed networks : Facebook, Twitter and Instagram
- Message: "Find out more #ONEbyMADEthe #mat mattress that puts everyone in agreement: 101 #nights of testing to judge."
The results
The results exceeded expectations with :
- + 1.5 M followers - exposed fans from decorating influencers
- 139% commitments in relation to expected objectives.
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