MARKETING CAMPAIGN 1TP5FASHION INFLUENCERS : "PASSIONATA
The objectives
Passionataaffiliated to the Chantelle group, is a brand offering lingerie and swimwear. The idea was to discover or rediscover the brand through a "test". What kind of Passionista are you? » relayé par des influenceurs mode. Au delà des réponses attendues, les joueuses pouvaient gagner un ensemble ou une culotte de la marque.
At the end of the test, players could find advice and lingerie suggestions based on their tastes and answers.
The system set up with #ValueYourNetwork
For this influencer marketing operation, ValueYourNetwork activated its community of influencers by asking them to relay the game using the keywords #Passionata #QuellePassionistaEsTu #Concours
Networks used : Facebook and Twitter
Target #Lifestyle #Mode #Beauté #Fashion #Lingerie via fashion influencers
Brief Message What kind of #Passionista are you? Take the test and win a set or panties #Passionata! #GameContest #Sponsored "
Results
A hundred fashion influencers in the themes Fashion, Beauty, Lifestyle relayed the campaign on Twitter and Facebook. The contest helped engage a large number of Passionata users on social networks and amplify word-of-mouth.
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