RealLifeandHeels Nathalie Hantson fashion influencer

Could you tell us a little about yourself so that we can get to know you better?

Nathalie HANTSON, 43, from Wallonia in Belgium, I'm also communications officer for a multinational, which gives me an extensive international network. From my passion, fashion, I became a stylist for the Belgian press and television. This led me to become a fashion columnist for TV and radio. I'm the mother of an 11-year-old pre-teen, and I'm also a parent. Belgian influencer.

When did you start your social networking activity as a fashion influencer?

In 2018, when I started my career as a stylist for a famous model competition, I was in charge of the runway shows at the Lido de Paris.

What a community and audience are you targeting?

My community varies from 25 to 70 years old (purchasing power) with the majority divided between France and Belgium, the rest being linked to several countries due to my profession. But I'm mainly targeting France and Belgium, which I'd like to develop further.

What triggered you and why did you embark on your social networking adventure?

As a stylist for the press, I started sharing the collections through preview looks. I loved advising my subscribers and sharing my tips with them. I even launched the Princesses du Dressing, the equivalent of the Reines du Shopping but on Instagram.

How much time do you spend on your posts and/or videos? Creating, directing, editing...?
Do you produce your own visuals and photos? And if so, what equipment do you use?

I spend between 6 and 8 hours per Reels (styling, filming and editing).
Shoots generally take 3 hours (styling and caption research), not counting paperwork and moodboard research.
As my husband is a photographer, we only use a Nikon with several lenses.

How do you manage your time, between your family, your work and your social networks? Do you have a job or other activity besides your work as a fashion influencer?

I'm a communications officer for a multinational and I've been managing 5 countries for 20 years.
Je travaille mes RS lors des pauses et en soirées ainsi que le week-end. Mais je travaille avec deux agents qui gèrent mes collaborations ce qui me permet d’être concentrée a 100% sur la création de contenu.

Where do you find most of your inspiration? And which social networks do you use most?

I draw a lot of styling inspiration from magazines and fashion shows. As for ideas, I observe everyday life.
Instagram is my most used Network

What was your strategy for developing your Instagram community?

Engaging my community! Make sure I ask them questions regularly and take an interest in them. Replying to them in PM is essential, and above all sharing content I believe in, because our communities are like us.

Would you have any organizational tips for other fashion influencers? What are your 3 tips for someone just starting out on Instagram?

1. Don't do it for the wrong reasons (gifts) as this will quickly be felt by subscribers.
2. Don't obsess about results (number of likes or subscribers) but not about the passion you put into your work.
3. Don't try to look like someone else

What do you think makes a successful collaboration proposal?

Passionate content and a client who respects the influencer's work without distorting it.