Discover Instagram's new grid and the 3-minute Reels that are revolutionizing the platform. Dive into what's new on Instagram and what it means for you.
Instagram has once again surprised its users with a series of major updates. Between the extension of Reel duration to three minutes and the introduction of a new Instagram gridthe platform continues to adapt to the expectations of creators and their audiences. These changes come at a strategic time, when TikTokits main competitor, is going through some turbulence. In this article, we delve into the details of these new features and their implications for users.
A new Instagram grid for an immersive visual experience
The most notable change is undoubtedly the introduction of the new Instagram gridwhich abandons the classic square display format. From now on, content will be displayed in vertical format, a decision that reflects the current habits of users, particularly those who consume and produce mobile content. The redesign is intended to enhance the value of photos and videos taken in portrait format, which have become the standard on the platform.
Adam Mosseri, CEO of Instagram, explained that this choice was motivated by changing usage. "The majority of content published today is vertical. This format allows publications to be better highlighted," he said. Although this update has met with mixed reactions, particularly from creators attached to their perfectly organized grids, Instagram promises a tool will soon be available to reorganize existing grids as needed.
3-minute reels: a new era for short videos
Alongside the visual overhaul, Instagram has extended the maximum duration of Reels to three minutes, up from 90 seconds. This change brings the platform closer to TikTok, which has already offered this feature since 2021. This new feature responds to a growing demand from creators, eager to produce more complete and engaging videos.
According to Mosseri, this extension aims to meet user expectations while offering new opportunities for content creators. However, he stressed that the priority remains maintaining Instagram's identity as a space for authentic connections between loved ones. This turnaround marks a strategic turning point for the platform, which had initially been reluctant to adopt longer formats.
A new tab for simplified navigation
Instagram is also introducing a new tab in the Reels section. This will allow you to see videos liked or commented on by your friends. Inspired by the former Activity tab, this feature aims to strengthen social interaction on the platform. Currently in a test phase in certain countries, this tab should be rolled out more widely in the coming months.
This initiative reflects Instagram's desire to encourage users to discover new content through their personal connections. It's also a way of differentiating itself from TikTok, with its emphasis on interpersonal relationships.
Edits: a new application for designers
In addition to these changes on the main platform, Instagram is preparing the launch of a video editing application called Edits. Designed as a direct alternative to CapCut, this application promises to simplify video editing with advanced features such as watermark-free export, resolution adjustment, and the integration of AI-powered tools. Scheduled for release on March 13, 2025, Edits could become an indispensable tool for content creators.
Mosseri describes this application as a complete creative suite, designed to rival the best existing solutions on the market. With the rise of Reels and long-form video, this tool comes at just the right time to offer users an integrated solution.
Implications for designers and brands
These updates, including the new Instagram gridThis is changing the way creators organize their content and interact with their audiences. Brands, for their part, will have to rethink their visual strategies to adapt to the vertical format and take advantage of the new opportunities offered by elongated Reels.
For creators, these changes represent a chance to explore new formats and capture the attention of a wider audience. However, they also bring challenges, particularly for those who have invested time in the aesthetic organization of their schedules.
Regular users may feel unsettled by these changes, but they will quickly reap the benefits of these new features, which make browsing and navigating easier than ever. consumption more immersive, personalized content.
What you need to remember
With the new Instagram grid and 3-minute Reels, Instagram continues to adapt to an ever-changing competitive environment. These changes, while they may require a period of adjustment, open up new possibilities for creators, brands, and users alike.
And what do you think of these new products? Visit new Instagram grid and extended reels change the way you use the platform?