Could you introduce yourself in a few lines so that our community can get to know you better? How would you define your style/universe as an influencer fashion lover?
I'm Sarah, a 3rd year Biology student, passionate about fashion and travel, which I try to convey through my instagram account. I like to share easy-to-reproduce looks that make you feel good, take you on a journey through my photos, and share good tips. I also try to raise awareness of subjects close to my heart, such as the climate catastrophe we're facing and sexual inequality, through the many stories I share, categorized in my highlights, whose content I find important.
It's rather difficult to define my style/universe, but I'd say I have a rather "Parisian" style, in neutral, pink and gold tones. I pay a lot of attention to the places I choose to shoot, favoring the romantic/Haussmannian architecture that is so common in Paris and that I love so much (hence the qualifier "Parisian"). As for my clothing style, I'd say quite chic with a few vintage and romantic touches. Over the last few years, I've been gradually building up my style and my dressing room, buying only the pieces I love and getting to know what I really like.
When did you start your social networking activity as a fashion lover influencer? What triggered you and why did you embark on your social networking adventure with instagram?
I started Instagram by chance in 2015. At the time, I had a classic personal account on which I rarely posted. I had the opportunity to shoot with photographer Elliot Aubin, who has since become a wonderful friend. Following our photo shoot, he started posting photos of the result on Instagram and it really caught on. At the time, Instagram was incomparable to what it is today, and the era of "Influencers" (I prefer the term content creators) was just beginning. I immediately got a lot of feedback on my Instagram account. I enjoyed posting photos of the shoot, saw Elliot again, with whom I had a great feeling, met other photographers and therefore had a "modeling" account on which I mainly posted photos of my shoots. I then distanced myself from Instagram for a while, having abandoned it following my move to Lille, in favor of my studies and personal life. It was in 2017 that I got the urge to recreate more diverse content, publish looks, select the best places to photograph them etc. Little by little, I paid more and more attention to the look of my feed and started to create a real "identity" for myself on instagram, carefully choosing the position of each photo in my feed, retouching colors and lights to get a uniform look.
How much time do you spend on your articles or videos? Production, editing...? Do you have any organizational tips for other fashion lover influencers?
I spend an enormous amount of time finding places to take my photos by wandering the streets and selecting 2/3 photos out of hundreds (I never manage to keep just one!) In fact, I'm a perfectionist and although the photos are almost similar, I look for those for which the pose, the framing, the exposure and my expression suit me. I think this perfectionism can be a flaw as well as a quality, it allows me to be demanding and to improve my content, but I take a lot of time and trouble, I'd say you have to find the right balance between calculation and spontaneity.
To manage my instagram account, I have a few favorite applications that I recommend to those who want to get started: UNUM to organize your feed, Unfold / Mojo to design your stories, Lightroom/VSCO (which I don't use anymore but which is very nice) to edit your photos. I'd also say that you shouldn't try to do "what's popular" to succeed, but what suits you and represents you.
What community and audience are you targeting?
That's a pretty tough question, because I don't target any particular audience, I'm happy to welcome everyone into my community just as they are. However, there are certain criteria that are very important to me, such as tolerance, respect and open-mindedness. I also believe that my profile attracts mostly women and young women who pay attention to their style and love traveling, art and architecture.
Where do you find most of your inspiration? And which social networks do you use most?
I find most of my inspiration walking the streets but also a lot on Instagram following girls who inspire me like Jodie la petite frenchie, Megan Hills Xoxo, Lisa Germaneau, Meryl Denis and so many others (the list is by no means exhaustive, there are so many beautiful inspiring people I love to follow). I also find inspiration on Pinterest from time to time.
How do you manage your time, between family, work and social networks? Do you have a job or activity other than your work as a fashion lover influencer?
I think that's my biggest weakness, I find it really hard to be regular, to find the time, I procrastinate a lot! My studies are very important to me and very time-consuming, and there are periods when I devote myself exclusively to them, leaving the rest to one side. My personal life also takes up a lot of my time, and I'm often busy when it's time to post on instagram (between 6 and 9pm for me), so I put it off until the next day to enjoy my loved ones, never seeing the time go by.
Do you produce your own visuals and photos? And if so, what equipment do you use?
I always create my content myself, with the help of my boyfriend or friends, and I never take photos I've already taken on Pinterest or elsewhere, for example. Most of the time, it's my boyfriend who takes pictures of me with my phone (iPhone X). I choose the locations with his precious advice when he's inspired and I take a photo of the framing I want or show him inspirations found on instagram for example to give him an idea of the rendering I want.
What would you like to undertake or develop next in your life as a fashion lover?
I'd really like to be able to devote more time to Instagram, be more regular and develop my business while getting closer to my community. I'd also love to work more with eco-responsible brands and offer alternatives, both in terms of fashion (second-hand, eco-responsible fabrics) and everyday things. I have lots of projects that I'd like to put into practice, while becoming more professional in the industry, getting to know other girls in the field and taking part in events.
Thanks to Sarah for this interview. We advise you to follow her fashion lover instagram account
Subscribe to his INSTAGRAM account => https://www.instagram.com/sarahmnry/
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