Scarlett Johansson, one of Hollywood's most iconic actresses, is back in the news. But this time, it's not for a film role or performance. While Jurassic World Renaissance is set to hit cinemas this summer, Universal Pictures was hoping to leverage his fame to boost the film's promotion.
However, despite pressure from the studios, Scarlett Johansson categorically refuses to join Instagram. A decision that intrigues and raises many questions about the influence of social networks in the film industry.
Scarlett Johansson under pressure from the studios
Today, social networks have become an essential tool for promoting films. Studios even analyze the number of subscribers an actor has before casting him or her, as Maya Hawke recently revealed. And yet, Scarlett Johansson is an exception. Unlike the majority of her colleagues, she refuses to be present on Instagram or any other social network.
In an interview with InStyle, Scarlett Johansson revealed that Universal had asked him, on several occasions, to create an Instagram account to promote Jurassic World Renaissance. Despite this pressure, she stuck to her guns and refused to play along:
"Even today, I got an email from Universal where they ask me, 'Hey, would you consider joining Instagram alongside the release of Jurassic World: Rebirth ?' I get a lot of pressure to join social networks."
A statement that speaks volumes about the importance of social networks in film promotion.
Why does Scarlett Johansson refuse Instagram?
This refusal raises a fundamental question: why Scarlett Johansson is she refusing to use Instagram, while other Hollywood stars are happy to do so? The actress explained her position, saying that above all, she wants to remain true to herself.
"It makes me think... is there any way I can do this job and still be true to myself? It's not easy. The work I propose is always based on truth. That's the key ingredient. So, if I were someone who really enjoyed social networking, then I could totally let myself go. But I'm not. And I think the film will do very well without it."
Scarlett Johansson insists on one essential point: she doesn't want to force herself into a role that doesn't suit her. Unlike other players who use Instagram as a marketing lever, she believes that her credibility and success do not depend on her online presence.
Instagram: a marketing tool that can't be ignored
The refusal to Scarlett Johansson highlights the evolution of the film industry. Today, a film is no longer sold solely through trailers and posters. It must exist on social networks. Studios rely on actors' subscribers to maximize the visibility of their productions.
Let's take an example: Tom Holland and Zendaya, stars of Spider-Manrespectively have over 66 and 185 million followers on Instagram. With each promotional post, they instantly reach millions of fans, generating a huge following. commitment around their films.
Conversely, by refusing to have an Instagram account, Scarlett Johansson private Jurassic World Renaissance direct exposure to millions of potential viewers. Yet she's convinced that the film can sell itself, without the need for her to share stories or sponsored posts.
Scarlett Johansson: a rare exception in Hollywood
If Scarlett Johansson can afford to say no to Instagram, it's first and foremost thanks to its unique status in the industry. Few actors today can afford to ignore studio requests without it having an impact on their career. But with over 25 years in Hollywood and an impressive filmography, Scarlett Johansson has nothing left to prove.
What's more, this isn't the first time she's defended her principles in the face of studio demands. In 2021, she sued Disney for the hybrid release of Black Widow on Disney+, arguing that this was detrimental to her contract and salary. A battle she eventually won, proving that she's not afraid to take on the giants of the industry.
Can Jurassic World Renaissance do without social networking?
If Scarlett Johansson refuses Instagram, does that mean Jurassic World Renaissance suffer? Not necessarily. The franchise Jurassic World is already extremely popular, with a huge fanbase worldwide. The latest opus, Jurassic World: Fallen Kingdomgrossed over $1.3 billion at the global box office, proving that the appeal of dinosaurs is still intact.
What's more, the film will be able to count on other cast members for online promotion. Chris Pratt, for example, has over 44 million followers on Instagram and is very active on the platform. Will his commitment be enough to compensate for the absence of Scarlett Johansson ?
A counter-current trend in influencer marketing
The story of Scarlett Johansson perfectly illustrates the growing tension between celebrities and influencer marketing. Today, companies and brands rely heavily on influencers and celebrities to reach their audiences. But when stars like Scarlett Johansson refuse to play this game, it calls into question the effectiveness of this strategy.
At ValueYourNetworkWe support brands in their influencer marketing strategy, working with authentic influencers who genuinely share their passion with their community. Authenticity remains the key to success, and even though Scarlett Johansson chooses not to be present on the networks, she proves that talent and a solid career can be enough to guarantee the success of a film.
So.., Jurassic World Renaissance will it suffer from the absence of Scarlett Johansson on Instagram? Or on the contrary, will his refusal make the film even more talked-about? Find out on July 4, 2025, when the blockbuster is released in France!