Sell more with Instagram has never been easier! Discover the big brands' secret method for exploding sales with influencers and boosting your bottom line right now.
Visit digital marketing has profoundly transformed the way in which companies sell their products, and sell more on Instagram has become an essential strategy. With over a billion monthly active users and an ultra-engaged audience, Instagram is the ideal platform for boosting sales, especially during promotional periods and sales. But how do the big brands go about turning Instagram into a conversion machine?
The answers lie in a well-honed method: the use of influencers. These content creators have immense power over their communities, and can literally explode a brand's sales in a matter of days. If giants like Walmart, Target and Wayfair are extending their promotional offers throughout November, it's largely thanks to this strategy. Sell more with Instagram has never been easier for those who know how.
Why use influencers to sell more on Instagram ?
Instagram is a veritable digital showcase where consumers actively seek out new ideas and products. That's right, 46 % young adults use social networks to get inspiration for future purchases, and 73 % of American teens prefer to discover new brands and promotions via Instagram rather than on Facebook or TikTok.
Influencers play a key role here. When they recommend a product, their trusted audience is far more likely to buy it. Sell more with Instagram is to work with strategically selected influencers.
7 strategies to boost your sales with influencers
1. Collaborate with micro-influencers to generate engaging content
All micro-influencers (between 10,000 and 100,000 subscribers) are niche content creators with highly engaged communities. Unlike mega-influencers, they often offer less costly collaborations and provide an excellent return on investment.
Why bet on them?
- Their audience is more targeted and engaged
- Their content is more authentic
- They are generally less expensive and offer greater flexibility.
Major brands use their content (photos, videos, stories) on their own social networks to maximize their impact and generate sales organically.
2. Work with macro- and mega-influencers to maximize reach
When it comes to boosting the visibility of an offer in the shortest possible time, macro-influencers (+100,000 subscribers) and mega-influencers (+1 million subscribers) are the ideal solution.
Take Gymshark, for example, which works with Brittne Babe (1.7 million subscribers). When she announces a Black Friday sale in story and post, visibility is instantaneous and conversions soar.
For sell more on InstagramSo a hybrid approach is needed:
- All micro-influencers for authentic, engaging content
- All macro-influencers for massive reach and rapid impact
3. Vary concepts and approaches to capture attention
Not all campaigns are alike, and that's a good thing! Sell more with Instagram is through a variety of formats that break up monotony and attract the eye.
An effective example? A brand of newspapers and planners that collaborates with different types of influencers:
- A content creator specialized in bullet journaling to demonstrate the product's usefulness
- A collage artist for attractive visual appeal
- A fiction writer who uses notebooks to write down his ideas
This diversity broadens the audience spectrum and attracts different types of consumers.
4. Leverage Instagram Reels for maximum engagement
Since the launch of Instagram Reelsthe algorithm strongly favors this format. Result: short, dynamic videos get 2x to 10x more views than conventional content.
Influencers can therefore create Reels featuring your product, incorporating a clear call to action such as :
- "Click on the link in the bio to take advantage of the special offer!"
- "Last chance, limited stocks!"
5. Organize in-store visits with local influencers
With the COVID crisis, consumers have changed their purchasing habits, often preferring to buy online. However, the physical stores remain a key source of inspiration.
An effective strategy is to invite local influencers to take a guided tour of the store in story and in Reels, showing the best offers and discounts available.
6. Give consumers several reasons to buy
A good communication plan relies on several levers to encourage purchases. Some major brands, like Pink Lily Boutique, combine several offers to maintain constant interest:
- Flash sales
- Competitions (e.g. to win a €1,000 gift voucher)
- Exclusive previews for subscribers
7. Use a mix of organic and sponsored publications
Finally, sell more on Instagram is a combination of organic posts and paid advertising.
- Organic content creates a relationship of trust with the community
- Instagram advertising allows you to precisely target potential buyers based on their interests and behaviours
What you need to know to sell more on Instagram
The big brands leave nothing to chance when it comes tooptimize their sales with Instagram. Here are the key steps:
✔ Using micro-influencers to create quality content
✔ Working with macro-influencers to reach a massive audience
✔ Experimenting with different concepts to capture attention
✔ Taking advantage of Instagram Reels for maximum reach
✔ Organize in-store visits to boost physical sales
✔ Propose several offers to maximize consumer interest
✔ Combining organic and sponsored posts for optimum impact
By applying these strategies, sell more on Instagram becomes child's play!
💡 Want to set up a successful influencer campaign? ValueYourNetworkan expert in influence marketing since 2016, supports you in your digital strategies. Contact us to boost your sales today!