Snapchat, TikTok, YouTube... which network pays its creators the most? Discover the real revenues of influencers and the most lucrative platforms in 2025. RPM analysis, partnerships and monetization strategies.
The world of social networks is a veritable Eldorado for many content creators. Some influencers manage to generate dizzying sums of money from the monetization of their publications. But then.., which network pays its creators the most? ? Snapchat, TikTok, YouTube... each platform has its own remuneration system, and some are far more lucrative than others.
The social network remuneration model
Each social network offers a different approach to rewarding its content creators. Some work on an advertising model, others on partnerships or even on subscriber donations. To find out which network pays best, compare their main monetization methods :
- RPM (Revenue Per Thousand Views) This is the amount a creator earns per 1,000 monetized views.
- Commercial partnerships : Brands pay influencers to promote their products.
- Subscriptions and donations Some platforms allow subscribers to directly support their favorite creators.
Now let's take a look which network pays its creators the most according to these criteria.
YouTube: the king of ad monetization
YouTube is often regarded as the network that pays its creators the most because of its well-established monetization system. Thanks to Google AdSense, monetized videos can generate significant revenues.
- Average RPM between $2 and $5 per 1,000 views.
- Super Chats and YouTube Premium subscriptions : additional sources of income.
- Sales partnerships : A YouTubeur can earn between 500 and 10,000 euros per sponsored video, depending on its audience.
A popular designer can easily generate tens of thousands of euros a month with a loyal audience and regular content.
Snapchat: colossal revenues for some influencers
Snapchat offers an interesting monetization system with Spotlighta feature that allows viral videos to earn money.
- Average RPM 0.50 cents to $5 per 1,000 views.
- Sponsored stories : A influencer can affect 50,000 to 100,000 euros per day.
- Snapchat Ads advertising campaigns indirect revenues.
HMI, a French influencer with 11 million subscribers, recently revealed that he had won 406,000 euros in six days thanks to its content on Snapchat.
TikTok: lowest payout but high virality
TikTok is renowned for its virality, but when it comes to compensation, the network is one of the least generous.
- Average RPM between 2 and 4 cents per 1,000 views.
- Creators' funds a program that allows influencers to earn moneybut the sums involved remain small.
- Subscriber donations during live shows some designers have earned as much as 900,000 euros in one year thanks to this method.
Despite these limited revenues, TikTok remains attractive because it offers rapid audience growth.
Instagram and Facebook: it's all about partnerships
Instagram and Facebook don't offer a true direct advertising monetization system like YouTube. Creators earn most of their money via visit brand partnerships.
- Price of a sponsored post :
- 250 to 750 euros for an influencer with 50,000 followers.
- 500 to 2,000 euros for an influencer with 100,000 followers.
- 10,000 euros and more for the stars of the network.
These networks are very profitable for influencers who know how to negotiate good advertising contracts.
Which social network will pay best in 2025?
Ranking networks by earnings potential :
| Social network | Average RPM | Main sources of income | Potential income |
|---|---|---|---|
| YouTube | 2-5 €/1,000 views | Advertising, subscriptions, partnerships | Very high |
| Snapchat | 0.50-5 €/1,000 views | Spotlight, sponsored stories | Very high |
| TikTok | 0.02-0.04 €/1,000 views | Creators' funds, donations | Medium |
| Undefined | Sales partnerships | High | |
| Undefined | Sales partnerships | High |
In the end, the network that pays its creators the most depends on the monetization model chosen. YouTube remains the most reliable and lucrative in the long termbut Snapchat offers exceptional opportunities for some designerswhile TikTok focuses on subscriber donations.
If you're looking to monetize your audience on social networks, it's essential to diversify your revenue streams and explore the platforms best suited to your content style.
ValueYourNetwork, expert in influence marketing since 2016, supports designers and brands in their digital strategies. Find out how to optimize your monetization by contacting us !