Find out how NEW FEATURES LinkedIn, the Conversions API and the Revenue Attribution Report, optimize the ROI of campaigns B2B.
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B2B
Discover here our B2B articles for your B2B influencer marketing campaigns and to develop your influence.
Discover native advertising: the powerful tool for invisible but formidable advertising
...Native advertising is an advertising strategy that integrates seamlessly with the content viewed by a user. Unlike traditional banners or intrusive videos, this format blends naturally into its digital environment, whether on social networks,
This Trick Will Change The Way You Negotiate With An Influencer
Calculating the fair price of an influencer has become a challenge for brands who want to optimize their budget. In this article, you'll discover the method and essential tips for successful influencer partnerships.
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Be the best on LinkedIn: Strategies, influence and explosive growth
...LinkedIn is the essential tool for boosting your career and business in 2024. Find out how to optimize your profile, generate leads, automate prospecting and leverage influence marketing with ValueYourNetworkexpert in high-performance campaigns!
Discover the most influential luxury ready-to-wear brands
...All brands luxury ready-to-wear are now at the heart of digital strategies, and the influence of social networks is stronger than ever! Dior, Chanel, Louis Vuitton... What are the names most mentioned by influencers ? Dive into
We reveal how collaborating with a TikTok influencer can propel your brand to the top!
...Working with a influencer TikTok can propel your brand to massive visibility and record engagement. Discover must-have strategies for choosing the right influencercreate viral content and maximize the impact of your campaign on TikTok!
The secret of successful brands? They follow these 7 influencer marketing metrics!
...All brands follow these 7 metrics in influence marketing to maximize their ROI. Find out how to analyze and optimize your campaigns effectively!
LinkedIn: the new catwalk for luxury fashion shows
Find out why influencer marketing is more powerful than celebrity marketing
...Influence marketing or celebrity marketing? Learn the differences and choose the best strategy for your brand.
5-Step Plan to Launch and Sell Your Product with Influencer Marketing
...Find out how to work with influencers to launch your product and generate sales, without up-front payments or tedious manual work.
Reech annual study on influencer marketing in 2025
Dive into the heart of Reech's annual study on the influencer marketing in 2025 and discover how social networks have surpassed television to become the preferred media of the French.
Learn how YouTube is establishing itself as the new audiovisual reference...
Meta Launches Advertising on Threads: A Revolution or an Intrusion?
Meta introduces ads on Threads to strengthen ties between users and businesses, by testing ads in the United States and Japan.
Since its launch in 2023, Threads, Meta's microblogging platform, had yet to monetize its …
Discover the worst mistakes to avoid when collaborating with an influencer
Avoid common mistakes in influence marketing ! Find out why it’s crucial to allow time for campaigns, personalize your approaches, and not overload influencers with collaborations.
Collaborations between brands and influencers are not…
Super Bowl 2025: the final live at the Grand Rex, an event not to be missed!
...Super Bowl 2025: experience the final live at the Grand Rex in Paris! Kendrick Lamar show, crazy atmosphere and broadcast on a giant screen, don't miss this unique event in France!
Meta doubles down on AI tools to improve ad performance
...Meta doubles its AI tools to improve performance advertising. Discover how automation and artificial intelligence are transforming digital advertising on the platform.
Got a LinkedIn Top Voice Badge? Here’s Why You Might Lose It!
...Do you have a LinkedIn Top Voice badge? Be careful, you might lose faster than expected ! LinkedIn now requires a reassessment every six months and can remove your badge at any time. Discover the new rules
Discover how to sell on social networks and boost your e-commerce!
...How to sell on social media? Discover social selling strategies to boost your sales on Facebook, Instagram, TikTok and Pinterest !
Trump and cryptocurrency: election promises or economic revolution?
Trump cryptocurrency: between election promises and economic revolution, discover how the ex-president wants to transform the digital asset market.
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Meta introduces ads on Threads: a threat to TikTok and X?
...Advertisements on Threads discover how Meta is revolutionizing its latest social network to compete with X and TikTok. A strategy that could change everything.
Why is influencer marketing in Europe undergoing a revolution?
Find out why influencer marketing in Europe is undergoing a revolution in 2024. Trends, budgets, challenges and opportunities in a fast-changing sector.
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This list of top influencers on LinkedIn will surprise you!
...Discover the 20 top influencers on LinkedIn in 2025, their strategy and impact on social networks.
Find out why Donald Trump is the king of modern marketing
...Find out why Donald Trump is the king of marketing. His bold strategies, powerful slogans and use of social networks are redefining the rules of the game.
Social networks and politics: how tech giants influence your news feed
Find out how tech giants like Meta, X and TikTok influence your choices through powerful algorithms, the attention economy and their global political impact.
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Growth of influencer marketing: a must-have opportunity for brands
...Find out how the explosive growth of influencer marketing transforms the strategies of brands. An unmissable opportunity to explore!
Discover how AI has invaded your favorite LinkedIn posts!
...61 % of LinkedIn posts in French are written with AI. Discover the dangers of this standardization and how to preserve authenticity on LinkedIn in 2025.
You won't believe how much Instagram SEO can transform your profile!
...Boost your visibility on Instagram with tips and tricks SEO simple and effective. Find out how to optimize your profile, use the right keywords and hashtagsand analyze your results to stand out from the crowd!
Why do 67% of organizers use influencers for their events?
...Find out how influencers can turn your events into memorable successes through targeted visibility, authentic engagement and proven strategies. Follow our advice!
Why UGC is the Future of Marketing and How AI is Changing Everything
...Discover how AI is revolutionizing UGC management, transforming moderation and discovery challenges into strategic opportunities for brands.
Why Virtual Influencers Are the Future of Digital Marketing
...All virtual influencers revolutionize the digital marketing. Discover their benefits, challenges, and how to effectively integrate them into your strategy. Partnering with digital avatars: low risk, high engagement!
10 Influencer Marketing Techniques That Experts Keep to Themselves!
...Visit influencer marketing has transformed the way brands interact with their audience. It's no longer just a question of celebrities sharing products, but a real strategic lever to increase your visibility, stimulate your sales and build customer loyalty