TikTok is transforming product discovery and redefining e-commerce. Discover how the platform is boosting sales and revolutionizing shopping habits!
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Marketing
Discover our articles on influencer marketing and how to develop your influence.
Is video the future of podcasting? The rise of an essential hybrid format
Is video the future of podcasting? Find out how YouTube and Spotify transform this audio format into an immersive, interactive experience.
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YouTube crushes Spotify to become the #1 podcast platform: a revolution underway
...YouTube is establishing itself as the number 1 platform for podcasts with a billion monthly listenersfar exceeding Spotify. Find out why YouTube dominates the market and how it is revolutionizing the podcast world with its hybrid video/audio format and its ultra-powerful algorithm
Why these new LinkedIn features will revolutionize your B2B marketing?
Find out how NEW FEATURES LinkedIn, the Conversions API and the Revenue Attribution Report, optimize the ROI of campaigns B2B.
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Discover native advertising: the powerful tool for invisible but formidable advertising
...Native advertising is an advertising strategy that integrates seamlessly with the content viewed by a user. Unlike traditional banners or intrusive videos, this format blends naturally into its digital environment, whether on social networks,
Doctors on social networks: between information and influence
...Doctors are taking to Instagram and TikTok to provide information, but where do you draw the line between medical popularization and advertising? Find out what's at stake and what could go wrong with this new trend.
This Trick Will Change The Way You Negotiate With An Influencer
Calculating the fair price of an influencer has become a challenge for brands who want to optimize their budget. In this article, you'll discover the method and essential tips for successful influencer partnerships.
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You have no idea how much sponsored links can boost your credibility!
...In the digital marketing, finding the perfect balance between sponsored links and authenticity has become a major challenge. If you are looking to build your brand credibility while maximizing your visibility, understanding how to intelligently use posts
The new Ray-Ban Meta is smarter than ever... Here's why you need it!
Discover the most influential luxury ready-to-wear brands
...All brands luxury ready-to-wear are now at the heart of digital strategies, and the influence of social networks is stronger than ever! Dior, Chanel, Louis Vuitton... What are the names most mentioned by influencers ? Dive into
Discover YouTube influencer rates and learn how to negotiate effectively
...One of the questions most frequently asked by brands is : “How much should we pay a YouTube influencer?” There are many variables that influence prices, and it can be difficult to understand them.
We reveal how collaborating with a TikTok influencer can propel your brand to the top!
...Working with a influencer TikTok can propel your brand to massive visibility and record engagement. Discover must-have strategies for choosing the right influencercreate viral content and maximize the impact of your campaign on TikTok!
The secret of successful brands? They follow these 7 influencer marketing metrics!
...All brands follow these 7 metrics in influence marketing to maximize their ROI. Find out how to analyze and optimize your campaigns effectively!
For Valentine's Day 2025, discover 10 influencer collaborations that will surprise you
...For Valentine's Day 2025, discover 10 brand new collaborations with influencers ! Jewelry, fashion, lingerie, food... These campaigns will surprise and inspire you. 💕
LinkedIn: the new catwalk for luxury fashion shows
Silent Jill becomes Tezenis' must-have ambassador: a collaboration that causes a sensation
...Silent Jill becomes a Tezenis ambassador in 2025! Find out how the star influencer joins forces with the Italian brand for an unprecedented fashion collaboration. Exclusive collections, photo shoots and digital visibility: find out all about this trendy partnership!
Find out why influencer marketing is more powerful than celebrity marketing
...Influence marketing or celebrity marketing? Learn the differences and choose the best strategy for your brand.
5-Step Plan to Launch and Sell Your Product with Influencer Marketing
...Find out how to work with influencers to launch your product and generate sales, without up-front payments or tedious manual work.
Top 10 German Influencers in 2025
...Discover the top 10 influencers Germans in 2025 who dominate social networks and inspire millions of people around the world: The web stars you absolutely must follow!
Reech annual study on influencer marketing in 2025
Dive into the heart of Reech's annual study on the influencer marketing in 2025 and discover how social networks have surpassed television to become the preferred media of the French.
Learn how YouTube is establishing itself as the new audiovisual reference...
Meta Launches Advertising on Threads: A Revolution or an Intrusion?
Meta introduces ads on Threads to strengthen ties between users and businesses, by testing ads in the United States and Japan.
Since its launch in 2023, Threads, Meta's microblogging platform, had yet to monetize its …
Discover the worst mistakes to avoid when collaborating with an influencer
Avoid common mistakes in influence marketing ! Find out why it’s crucial to allow time for campaigns, personalize your approaches, and not overload influencers with collaborations.
Collaborations between brands and influencers are not…
Boost Your Sales With These Strategies for Your Valentine's Day Influencer Campaigns
...Discover effective strategies for your influence campaigns of the Valentine's Day and boost your sales through targeted collaborations and engaging content.
Super Bowl 2025: the final live at the Grand Rex, an event not to be missed!
...Super Bowl 2025: experience the final live at the Grand Rex in Paris! Kendrick Lamar show, crazy atmosphere and broadcast on a giant screen, don't miss this unique event in France!
Meta doubles down on AI tools to improve ad performance
...Meta doubles its AI tools to improve performance advertising. Discover how automation and artificial intelligence are transforming digital advertising on the platform.
Discover how to sell on social networks and boost your e-commerce!
...How to sell on social media? Discover social selling strategies to boost your sales on Facebook, Instagram, TikTok and Pinterest !
Meta introduces ads on Threads: a threat to TikTok and X?
...Advertisements on Threads discover how Meta is revolutionizing its latest social network to compete with X and TikTok. A strategy that could change everything.
Why is influencer marketing in Europe undergoing a revolution?
Find out why influencer marketing in Europe is undergoing a revolution in 2024. Trends, budgets, challenges and opportunities in a fast-changing sector.
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This list of top influencers on LinkedIn will surprise you!
...Discover the 20 top influencers on LinkedIn in 2025, their strategy and impact on social networks.
Find out why Donald Trump is the king of modern marketing
...Find out why Donald Trump is the king of marketing. His bold strategies, powerful slogans and use of social networks are redefining the rules of the game.