Discover here our articles on micro-influencers for your micro-influencer marketing campaigns and to develop your influence.
TikTok ou Instagram : quelle plateforme est la plus adaptée à votre stratégie de marketing d'influence ? Avec la montée en puissance de TikTok et la place de leader qu’occupe Instagram depuis des années, cette question est au cœur des décisions des marques en 2025....
...Discover how food influencers are revolutionizing our cuisine with inspiring recipes, practical tips and ethical practices for all! Combining expertise in the culinary arts and mastery of the social mediathese influencers are reference points
...In a context where environmental and social concerns occupy a central place, promoting a responsible consumption is becoming a priority for brands. Influencers, thanks to their proximity and credibility with their communities, play an essential role.
...Find out why becoming a Love Brand " on Instagram and TikTok is essential for building loyalty among your consumers and increasing your conversion rates.
Discover effective strategies for identifying and countering shadow banning, and ensuring optimum visibility for your influencer campaigns.
Shadow banning represents a major challenge for the industry. influencer marketing...hindering the visibility and efficiency of ...
Find out how to monetize your blog with effective strategies like affiliate marketing, sponsored content and more.
As a social network influencer with a blog, boosting your blog's visibility and generating revenue requires a strategy ...
Find out how to protect children influencers on social networks from risks and ensure a healthy and safe environment for their development.
In a world where the boundaries between private and public life are becoming increasingly blurred, ...
Find out how to increase your visibility and awareness as an influencer with proven strategies and practical advice in our latest article.
In the ever-changing world of influencers, marked by fierce competition for attention, the question of ...
Discover how influencer marketing transforms the customer experience, improving perception and interaction with brands. In-depth analysis and case studies.
In a world where digital communication reigns supreme, influencer marketing has become an essential vector for brands ...
Carousels on TikTok offer an interactive dimension to posts and are particularly engaging, generating numerous comments on social networks.
TikTok, a specialist in the video format, has recently developed the photo format with carousels, allowing users to ...
Discover how influencer campaigns can boost your marketing strategy by capitalizing on the credibility of influencers.
In today's digital marketing environment, authenticity and personalization are paramount for brands seeking to establish a meaningful connection ...
Discover current trends in influencer marketing: the importance of micro-influencers, use of social networks, TikTok, authenticity and more.
Your brand strategy can't ignore the crucial importance of influencer marketing. This approach, which focuses on using influencers to ...
Discover how influencers boost brand visibility by leveraging their audience for authentic and effective communication.
With advertising saturation at an all-time high, it's crucial for brands to stand out from the crowd. It's in ...
Discover how influencers are redefining our consumer habits in the digital age. In-depth analysis of their real impact on trends and purchasing decisions.
The figure of the influencer has emerged as a vector of trends and behaviors ...
Discover "Cutout", TikTok's new feature for customizing the background of your videos and boosting your creativity!
We'd like to introduce you to a significant advance on TikTok: the addition of "Cutout", a revolutionary feature that promises ...
Visit influencer marketing plays a major role in shaping purchasing behavior. Today, choosing a micro-influencer to promote your brand can be a profitable and effective strategy.
Lend us your attention for a few moments as we explore the ...
Discover the new features of BeReal, the authentic sharing app without filters. More privacy and personalization options!
The application that has captured attention with its authentic, spontaneous concept now offers you new options to enrich your ...
Find out how to assess an influencer's authenticity, from content analysis to community, collaborations and behavior, we explain how to distinguish the authentic from the imposters.
In the ever-changing world of consumer marketing, ...
Find out how influencer marketing B2B can boost your business. From effective strategies to challenges, learn how to optimize influencer marketing for B2B companies.
Influencer marketing has become an indispensable tool in the business world, and the industry is ...
Discover the levers of influencer marketing and how they can help your business thrive in the digital world. Tips, strategies and the future of influencer marketing.
In today's digital age, where social networks and influencers dominate the landscape ...
LinkedIn is the essential platform for the B2B market. Discover the best French LinkedIn influencers and how to collaborate with them thanks to ValueYourNetwork.
LinkedIn has become an essential social networking platform for the B2B market. It is interesting to note ...
Discover how to identify nano and micro-influencers and the importance of managing their influencer marketing campaigns to boost your results.
The identification and effective management of nano and micro-influencers have become essential for marketing strategies online. We can ...
Find out how to maximize consumer engagement and revenue this Christmas with influencer marketing. Learn strategies, trends and more.
This is the time of year when the marketing strategies take a new turn, harnessing the magic ...
Discover the different types of influencers: Mega, Macro, Micro and Nano, their characteristics, advantages and disadvantages for your marketing strategy. digital marketing.
In the world of digital marketing, the figure of the influencer has taken on a predominant role, becoming ...
Discover the micro-influencersnew stars of the influencer marketing. We reveal their impact and benefits for influencer campaigns.
In this prolific digital age, it's undeniable that the realm of influencer marketing has found a new constellation ...
Discover the world of nano-influencers and how they can boost your sales strategy. influencer marketing. Learn how to harness their underestimated potential for authentic engagement.
Nano-influencers are increasingly seen as a valuable strategic resource, you ...
Discover the evolution of influencer marketing, from its origins to the present day, and its prospects. This comprehensive guide explains its definition, aims and benefits.
As you scan the landscape of today's marketing strategies, you'll find yourself confronted with the dramatic rise of ...
Discover how influencer marketing can amplify your impact for Black Friday. Learn effective tactics and strategies to boost your sales during this crucial period.
We explain how to use influencer marketing effectively to amplify your impact ...
10 convincing reasons to join influencer marketing in your communications strategy. One of these powerful tools is influencer marketing, which has proven its effectiveness in engaging audiences, improving brand image and increasing awareness.
The power ...
Decipher influencer marketing from a branding and performance perspective. Dive into the analysis of strategies, examples and tips for optimizing your campaigns.
In the complex field of marketing, a persistent question concerns the relative effectiveness of branding versus ...