Find out how influencer marketing can amplify your impact for Black Friday. Learn effective tactics and strategies to boost your sales during this crucial period.
We explain how to use influencer marketing effectively to amplify your impact ...
Micro-influencers
Discover here our articles on micro-influencers for your micro-influencer marketing campaigns and to develop your influence.
10 reasons to use influencer marketing for your communications
10 convincing reasons to join influencer marketing in your communications strategy. One of these powerful tools is influencer marketing, which has proven its effectiveness in engaging audiences, improving brand image and increasing awareness.
The power ...
Influencer marketing: Branding or performance?
Decipher influencer marketing from a branding and performance perspective. Dive into the analysis of strategies, examples and tips for optimizing your campaigns.
In the complex field of marketing, a persistent question concerns the relative effectiveness of branding versus ...
Influencer compensation and salary
Find out how influencers are paid in digital marketing, sources of income, influencing factors and the debates surrounding their pay.
In an increasingly digital world, this article offers an insightful analysis of ...
The Influence Marketing Guide
Let's go back to the basics influencer marketing with this comprehensive guide to influencer marketing. Learn how to identify and solicit the right influencers, create effective strategies and measure their results.
This methodically designed article offers valuable insights into the ...
Influencer marketing trends: how it's transforming brand promotion
Influencer marketing has become a key element of brand promotion strategies in the age of social networks.
Influencers, with their loyal and committed audience, enable companies to reach new consumers and reinforce their image. ...
How do you launch a successful TikTok influencer campaign?
This article will guide you step by step through the entire process of launching a successful TikTok influencer campaign.
We know how to find the right influencers for your campaign, how to target your audience, how to brief TikTok influencers about ...
How can you use micro-influencers for your campaigns?
In a world where consumers are increasingly skeptical of traditional advertising messages, the micro-influencers can play a key role in promoting your brand.
Micro-influencers are online personalities who have a particular ...
10 Tips for becoming an influencer
Becoming an influencer is one of the most coveted career goals of today's generation.
Becoming an influencer sounds like a promise of success, freedom and creativity. But what does it really mean to become an influencer? ...