...Discover how food influencers are revolutionizing our cuisine with inspiring recipes, practical tips and ethical practices for all! Combining expertise in the culinary arts and mastery of the social mediathese influencers are reference points
Nano-influencers
Discover here our articles on nano-influencers for your nano-influencer marketing campaigns and to develop your influence.
Influencer marketing for responsible consumption
...In a context where environmental and social concerns occupy a central place, promoting a responsible consumption is becoming a priority for brands. Influencers, thanks to their proximity and credibility with their communities, play an essential role.
The importance of becoming a 'Love Brand' on Instagram and TikTok
...Find out why becoming a Love Brand " on Instagram and TikTok is essential for building loyalty among your consumers and increasing your conversion rates.
Strategies to counter shadow banning in your influencer campaigns
Discover effective strategies for identifying and countering shadow banning, and ensuring optimum visibility for your influencer campaigns.
Shadow banning represents a major challenge for the industry. influencer marketing...hindering the visibility and efficiency of ...
Strategies for making money with your blog
Find out how to monetize your blog with effective strategies like affiliate marketing, sponsored content and more.
As a social network influencer with a blog, boosting your blog's visibility and generating revenue requires a strategy ...
Protecting child influencers on social networks
Find out how to protect children influencers on social networks from risks and ensure a healthy and safe environment for their development.
In a world where the boundaries between private and public life are becoming increasingly blurred, ...
Influencers: how to achieve visibility and notoriety?
Find out how to increase your visibility and awareness as an influencer with proven strategies and practical advice in our latest article.
In the ever-changing world of influencers, marked by fierce competition for attention, the question of ...
Does influencer marketing really improve the customer experience?
Discover how influencer marketing transforms the customer experience, improving perception and interaction with brands. In-depth analysis and case studies.
In a world where digital communication reigns supreme, influencer marketing has become an essential vector for brands ...
How to make the most of carousels on TikTok
Carousels on TikTok offer an interactive dimension to posts and are particularly engaging, generating numerous comments on social networks.
TikTok, a specialist in the video format, has recently developed the photo format with carousels, allowing users to ...
Influencer campaigns: an effective lever for achieving your marketing objectives?
Discover how influencer campaigns can boost your marketing strategy by capitalizing on the credibility of influencers.
In today's digital marketing environment, authenticity and personalization are paramount for brands seeking to establish a meaningful connection ...
How do influencers boost brand visibility?
Discover how influencers boost brand visibility by leveraging their audience for authentic and effective communication.
With advertising saturation at an all-time high, it's crucial for brands to stand out from the crowd. It's in ...
Are influencers really changing the way we consume?
Discover how influencers are redefining our consumer habits in the digital age. In-depth analysis of their real impact on trends and purchasing decisions.
The figure of the influencer has emerged as a vector of trends and behaviors ...
TikTok adds Cutout, the revolutionary feature for video backgrounds
Discover "Cutout", TikTok's new feature for customizing the background of your videos and boosting your creativity!
We'd like to introduce you to a significant advance on TikTok: the addition of "Cutout", a revolutionary feature that promises ...
10 steps to finding Nano-influencers ?
...Find nano influencers for your business with practical advice! Discover how to find them on social networks, use search tools or collaborate with specialized agencies. Maximize the impact of your campaign by choosing the right
BeReal and its new features unveiled
Discover the new features of BeReal, the authentic sharing app without filters. More privacy and personalization options!
The application that has captured attention with its authentic, spontaneous concept now offers you new options to enrich your ...
How do you assess an influencer's authenticity?
Find out how to assess an influencer's authenticity, from content analysis to community, collaborations and behavior, we explain how to distinguish the authentic from the imposters.
In the ever-changing world of consumer marketing, ...
The influence of seniors in digital marketing
Find out how the growing influence of senior citizens is impacting the digital marketing. Learn how brands are adapting their strategies to target this active, connected audience.
A population too often overlooked is beginning to assert its dominance: the growing influence of senior citizens ...
How to identify nano and micro-influencers and manage their campaigns
Discover how to identify nano and micro-influencers and the importance of managing their influencer marketing campaigns to boost your results.
The identification and effective management of nano and micro-influencers have become essential for marketing strategies online. We can ...
Mega, macro, micro, nano influencers: what are they?
Discover the different types of influencers: Mega, Macro, Micro and Nano, their characteristics, advantages and disadvantages for your marketing strategy. digital marketing.
In the world of digital marketing, the figure of the influencer has taken on a predominant role, becoming ...
Micro-influencers: the new stars of influencer marketing
Discover the micro-influencersnew stars of the influencer marketing. We reveal their impact and benefits for influencer campaigns.
In this prolific digital age, it's undeniable that the realm of influencer marketing has found a new constellation ...
Nano-influencers: everything you need to know about this influencer marketing strategy
Discover the world of nano-influencers and how they can boost your sales strategy. influencer marketing. Learn how to harness their underestimated potential for authentic engagement.
Nano-influencers are increasingly seen as a valuable strategic resource, you ...
Influencer marketing vs. content marketing
Discover the subtleties, advantages and disadvantages of influencer marketing and content marketing. Learn how to use these two strategies to increase your brand's visibility.
Exploring the complex world of digital marketingyou may find yourself confronted ...
How to target Generation Z with influencer marketing
Visit Generation Zborn between 1995 and 2010, has become a prime target for brands with influencer marketing campaigns due to its growing purchasing power and influence on cultural trends.
Being the ...
Influencer marketing trends: how it's transforming brand promotion
Visit influencer marketing has become a key element of brand promotion strategies in the age of social networks.
Influencers, with their loyal and committed audience, enable companies to reach new consumers and reinforce their image. ...
How do you launch a successful TikTok influencer campaign?
This article will guide you step by step through the entire process of launching a successful TikTok influencer campaign.
We know how to find the right influencers for your campaign, how to target your audience, how to brief TikTok influencers about ...
10 Tips for becoming an influencer
Becoming an influencer is one of the most coveted career goals of today's generation.
Becoming an influencer sounds like a promise of success, freedom and creativity. But what does it really mean to become an influencer? ...