TikTok innovates with 15-minute videos, redefining the storytelling digital.
The evolution of TikTok: from viral clips to extended stories
TikTok, the social media giant known for its short, captivating videos, takes another step forward by allowing users to upload videos of up to 15 minutes directly from their phones. This step represents a qualitative leap from the previous 10-minute limit, and is part of the social network's strategy of constant evolution.
From 15 seconds to 15 minutes: gradual growth
Since its creation in 2016, TikTok has grown exponentially, moving from 15-second videos to ever longer formats. This progression, from 60 seconds to 3, 5, and 10 minutes, testifies to TikTok's ambition to diversify its content and offer creators a wider space for innovation.
Impact on content creation
With the ability to publish 15-minute videos, TikTok creators can now develop more complex narratives and reduce the segmentation of their content into multiple parts. This new feature promises to reduce forced serialization practices and enrich the user experience on the platform.
Increased competition for YouTube
The introduction of longer videos puts TikTok in direct competition with YouTube, until now the undisputed leader in long-form video content. By adding horizontal full-screen mode in 2022, TikTok has already begun to encroach on YouTube's territory, seeking to captivate its audience with more immersive formats.
An evolving platform
TikTok continues to push the boundaries, offering more viewing time and creative opportunities to its users. This evolution marks a turning point in TikTok's content strategy, as it strives to become an ever more complete and autonomous platform, capable of retaining its users without redirecting them to other sites.
By embracing these changes, TikTok is not just following trends, but defining them, reshaping the social media landscape for years to come.
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