TikTok Shop is revolutionizing e-commerce in 2025! Learn how to sell, buy and use coupons on TikTok Shop with this complete tutorial.
If you spend any time on TikTok, you've probably noticed the explosion of ads and videos featuring TikTok ShopAfter a test phase in several regions, this e-commerce platform is now available in the United States, where more than 150 million users can buy products directly from the application.
But how does TikTok Shop work? How do you access it? Can you easily sell products there? In this 2025 guide, we explain everything you need to know to maximize your experience, whether you are a buyer or a seller.
What is TikTok Shop?
TikTok Shop is an e-commerce platform integrated directly into the app. It allows users to purchase products without leaving TikTok, providing a seamless and immersive experience. Content creators and brands can sell their products through their videos, live on TikTok LIVE, via affiliate programs or directly from the tab TikTok Shop.
Products available on TikTok Shop appear in several spaces:
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Videos and lives : Sellers tag their products and highlight them in their videos or during live sessions.
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Brand windows : each store has a dedicated page to display its items.
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The TikTok Shop tab : it works as a marketplace where users can search and purchase items.
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TikTok Shop Ads : brands can sponsor their products to reach a wider audience.
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The Affiliate Program : Content creators can recommend products and earn a commission on each sale.
By partnering with platforms like Shopify, WooCommerce or BigCommerce, TikTok Shop makes it easy to sync merchants’ product catalogs. Partners like Zendesk, Printful, and Easyship also provide customer support, print-on-demand, and logistics.
How to access TikTok Shop?
TikTok Shop is accessible to all users with an active account. No special conditions are required to purchase products.
Here's how to find products on TikTok Shop :
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In the “For You” thread : some sponsored or influencer-created content displays purchase links.
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In LIVE videos : products on display can be purchased with one click.
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Via the TikTok Shop tab : just open it to browse recommended articles or perform a specific search.
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In the windows of designers and brands : accessible via their TikTok profile.
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Thanks to TikTok Shop Ads : some sellers boost their listings through sponsored campaigns.
How to sell on TikTok Shop?
If you want to start your own store on TikTok Shop, here are the steps to follow:
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Create a TikTok Shop account on the TikTok Shop Seller Center.
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Fill out the registration form and submit your request.
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Wait for approval (usually within 24 to 48 hours).
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Connect your e-commerce store (if you have one) to TikTok via Shopify, WooCommerce or another partner.
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Add your products and make sure they comply with TikTok Shop policies.
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Start selling via videos, lives or the TikTok Shop tab.
TikTok Shop Seller Center: the sellers’ tool
Visit TikTok Shop Seller Center is the seller management platform. It allows you to:
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Manage products and orders
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Track payments and refunds
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Access sales statistics and store performance
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Set up promotions and advertising campaigns
With this tool, sellers have complete visibility of their activity and can optimize their sales strategies.
How to use TikTok Shop coupons?
All TikTok Shop Coupons are promotional codes that allow you to get discounts on certain products. These coupons are often shared by content creators or sent directly by TikTok.
TikTok Coupons Terms of Use:
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You must have a verified TikTok account.
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The coupon must be offered by TikTok (via message or email).
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It must be used within the validity period indicated.
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Some coupons are reserved for specific product categories.
How to apply a TikTok Shop coupon?
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Add a product to your cart.
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Go to the payment page.
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Enter coupon code in the dedicated section.
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Validate and enjoy your discount!
TikTok Shop and dropshipping
Visit dropshipping on TikTok Shop is a growing opportunity. This model allows you to sell products without having to manage stock. The principle is simple:
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You open a shop on TikTok Shop.
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You add products from a supplier (like AliExpress or CJ Dropshipping).
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When a customer places an order, the supplier ships the product directly.
Visit dropshipping on TikTok Shop is a great way to generate revenue with minimal initial investment. However, competition is strong and managing delivery times is a challenge to anticipate.
TikTok Shop: an e-commerce revolution in 2025
TikTok Shop is establishing itself as a must-have platform for buyers and sellers. With an audience of over 150 million users in the United States and tools optimized for e-commerce, TikTok Shop is a serious alternative to Amazon or Shopify.
Whether you are a content creator, seller or simply a buyer, TikTok Shop allows you to:
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Buy products directly from the app
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Take advantage of exclusive discounts and coupons
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Sell your own products easily
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Start a dropshipping business
The future of online commerce is now being played out on social media, and TikTok Shop is at the forefront of this revolution. And you, are you ready to buy or sell on TikTok Shop ?
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