Discover the most popular fashion brands in 2023 thanks to influencers. From Zara to Bershka, these brands captivate their audiences with on-trend collections and successful collaborations.
In the age of social media and influencer marketing, fashion brands are constantly seeking to position themselves in front of their target audience. Here are the top ten fashion brands mentioned by influencers in 2023. From Zara and Bershka to SheIn and H&M, these brands have succeeded in capturing attention and generating a strong following thanks to their on-trend collections, commitment to sustainability and successful collaboration with influencers.
Discover the brands that dominate social networks and influence marketing.
Top 10 fashion brands and their supremacy on Instagram and TikTok
In the age of social media and influencer marketing, fashion brands are constantly seeking to position themselves in front of their target audience. Thanks to our technology, we were able to analyze the performance of and measure their impact on different brands.
Instagram and TikTok have proven to be the platforms of choice for influencers, particularly in the fashion industry. This preference for fashion brands is no accident, but the result of several key factors.
Visual aesthetics at the heart of fashion
Fashion, by its very nature, is visually oriented. Instagram and TikTok, with their emphasis on visual content, offer the perfect framework for showcasing clothes, accessories and styles. Influencers use these platforms to present outfits, runway shows and trends in an aesthetically pleasing and immediately engaging way.
Storytelling through fashion
Fashion brands don't just sell products; they sell stories and lifestyles. Influencers take advantage of this storytelling to create captivating content that resonates with their audience. By embodying a particular lifestyle or aesthetic, they create an emotional connection with their followers.
Lucrative collaborations
All collaborations between fashion brands and influencers are often mutually beneficial. Influencers receive free products, financial compensation, and access to exclusive events, while brands benefit from increased visibility and social validation among young audiences.
The impact of viral trends
TikTok, in particular, is a platform where fashion trends can go viral almost instantly. A single post from an influencer wearing a specific piece can trigger a domino effect, leading to a significant increase in sales for a brand.
A launch pad for new brands
For emerging brands, Instagram and TikTok offer an unprecedented opportunity to reach a large audience without the marketing budget of a large, established brand. Influencers are often more open to collaborating with new brands, enabling a diversification and constant rejuvenation of the fashion landscape.
Top 10 fashion brands' share of voice in terms of mentions
Share of voice can be defined as your brand's share or presence in the market relative to your competitors on different channels. It serves as a metric to determine how well known and visible a brand is, in short, what its market share figuratively is. In this ranking, the top-3 is held by giants ZARA, SHEIN and H&M.
- Zara
- H&M
- SheIn
- Pretty Little Things
- Asos
- Hugo Boss
- Nakd Fashion
- Mango
- Primark
- Boohoo
Key figures for the Top 10 fashion brands
- 80 % of the content published by Fashion KOLs is in video format.
- On Instagram, 80% of published content are posts, 40% are Stories and 10% are Reels.
- The sector's average commitment rate is 1.4 %.
- The top-3 brands that generate the most engagement on Instagram are: Louis Vuitton, Zara, Gucci.
ValueYourNetwork is an Influence Marketing platform that helps brands optimize every stage of their campaign thanks to data and artificial intelligence. With the help of over 20,000 influencer profiles and the analysis of more than 1,000,000 posts on Instagram, YouTube, TikTok, Facebook and Twitter, ValueYourNetwork is able to provide accurate insights into brand performance.
The methodology used is based on the analysis of its entire catalog of influencers and the identification of mentions and hashtags brands. This analysis measures the impact of influencers on fashion and accessories brands.
Among the brands most mentioned by influencersZara tops the list with 42 million mentions, followed by H&M with 12 million and SheIn with 9 million. These brands have managed to capture the attention of influencers thanks to their on-trend style, affordable prices and commitment to sustainability.
Other brands such as Nakd Fashion, Pretty Little Things, Asos (4 million mentions), Mango, Primark, Sézane and Bershka (5 million) complete the top 10. These brands have capitalized on their collaboration with influencers to reach a wider audience and increase their visibility on social networks.
When it comes to fashion brands' share of voice in terms of EMV, Zara, SheIn and H&M dominate the ranking. These brands have succeeded in setting themselves apart by generating high levels of engagement and creating a conversation around their products.
In conclusion, influencer marketing plays a major role in the fashion industry. Brands that manage to collaborate effectively with influencers can benefit from increased visibility and a positive impact on their brand image. Thanks to its advanced methodology, ValueYourNetwork offers brands a clear and detailed analysis of their performance in the field of influencer marketing.
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Published by François on 12/27/2023 in top influencers - youtube - instagram - tiktok - influencers