Influencer marketing has become an essential lever for brands looking to reach a wide audience. Influencers on Instagram play a key role in communication and digital marketing.
Who are the most followed and influential personalities in France? Discover the ranking of the 10 most popular Instagram influencers of the moment!
What is an influencer and why are they so powerful?
An influencer is a person who uses social media to share content with a large audience. These content creators often specialize in areas such as fashion, beauty, lifestyle, fitness, or humor. Thanks to their notoriety and ability to engage their community, they become privileged partners of brands that want to increase their visibility.
There are several types of influencers:
- Mega-influencers : they have several million subscribers and are often celebrities.
- All macro-influencers : they have an engaged audience and are recognized in their sector of activity.
- Micro-influencers : although their audience is smaller, their proximity to their community makes them very influential.
- Nano-influencers : specialized in very specific niches, they have a strong relationship with their subscribers.
But then, who are the most followed French influencers on Instagram? Here is the Top 10 Instagram influencers in France !
1. Squeezie: the essential influencer
Number of subscribers : 8.17 million
Squeezie, aka Lucas Hauchard, is the king of online entertainment. With his humorous videos and collaborations with other influencers, he has captivated a large audience. His commitment and creativity allow him to remain a must-see on Instagram.
2. Nabilla: the queen of lifestyle and fashion
Number of subscribers : 8.34 million
From reality TV to entrepreneurship, Nabilla has reinvented herself and imposed her style. Her Instagram account is full of collaborations with luxury brands and lifestyle content that attract millions of subscribers.
3. Cyprien: humor above all
Number of subscribers : 6 million
Cyprien is one of the most influential content creators in France. With his humorous videos and his commitment to social networks, he remains a key figure in the digital landscape.
4. Norman: the master of storytelling
Number of subscribers : 5.98 million
Norman Thavaud, known for his humorous videos on YouTube, continues to entertain millions of people on Instagram with anecdotes and everyday moments always tinged with humor.
5. TiboInShape: the French people’s favorite fitness coach
Number of subscribers : 5 million
TiboInShape shares fitness tips, challenges and motivating content. His commitment and proximity to his community make him a leading influencer in the world of sport and well-being.
6. MisterV: the genius of entertainment
Number of subscribers : 4.98 million
With his unique humor and rap talent, MisterV is a complete content creator. His Instagram posts are always eagerly awaited by his followers.
7. Michou: the new phenomenon of social networks
Number of subscribers : 5.31 million
In just a few years, Michou has managed to impose his style and conquer a large audience thanks to his entertaining videos and his collaborations with other popular influencers.
8. Lena Mahfouf (Lena Situations): the fashion and lifestyle touch
Number of subscribers : 4 million
Authentic and inspiring, Lena shares her daily life with transparency. Her book “Toujours Plus” has also helped to establish her reputation with the general public.
9. Akam Tweenty: the style and travel specialist
Number of subscribers : 1.94 million
Passionate about fashion and adventure, Akam Tweenty seduces his subscribers with aesthetic and inspiring content. His collaborations with major brands make him a highly sought-after influencer.
10. Nico Capone: the subscriber record holder
Number of subscribers : 10 million
Despite a lower credibility score, Nico Capone remains a major figure on social media thanks to his huge follower base and engaging content.
Why follow these influencers on Instagram?
Influencers play a key role in digital marketing by bringing authenticity and engagement. Following these content creators allows you to discover the latest trends, benefit from exclusive advice and entertain yourself every day.
Instagram remains an essential platform for influencer marketing. Whether for fashion, sports, humor or lifestyle, these influencers have been able to stand out and build loyalty among an increasingly engaged community.
So who is your favorite influencer?