Top 10 Spanish influencers

The world of digital influence is constantly evolving, and Spanish influencers have become key figures on the global digital landscape. Whether in fashion, beauty, sport, lifestyle or gaming, these content creators captivate millions of subscribers every day.

But who are the Spanish influencers most popular and influential in 2025? You may be surprised to discover their power of influence and the impact they have on their communities.

The Spanish influencer phenomenon: why such success?

For several years, Spanish influencers stand out for their authenticity, unique style and ability to engage their community. Thanks to social networks like Instagram, TikTokOn YouTube and Twitch, they share their daily lives, give advice and create a close relationship with their subscribers. They are followed by millions of fans not only in Spain, but throughout Europe and Latin America.

The success of Spanish influencers is based on several elements:

An authentic connection with their audience They share real aspects of their daily lives, which creates a bond of trust.
Recognized expertise in their field, be it fashion, fitness, gaming or lifestyle.
A strong presence on several platforms They are ubiquitous on Instagram, TikTok, YouTube and Twitch, reaching a wide range of audiences.
Powerful influencer marketing They collaborate with major brands and directly influence the purchasing decisions of their subscribers.

Top 10 must-have Spanish female influencers in 2025

1. Georgina Rodríguez (@georginagio) - The queen of glamour

Model, entrepreneur and companion to Cristiano Ronaldo, Georgina Rodríguez shares her luxurious daily life, combining fashion, fitness and family life. In 2025, she has over 65 million followers on Instagram, making her one of the most followed personalities in Spain. Her influence extends beyond Spain's borders, collaborating with major international brands and regularly appearing at prestigious events.

2. Aida Domenech (@dulceida) - The fashion and lifestyle reference

Known by the pseudonym Dulceida, Aida Domenech is a pioneer among Spanish fashion influencers. Based in Barcelona, she shares her looks, travels and moments from her private life with a community of 6.5 million followers on Instagram. In addition to her online influence, Aida has launched her own clothing line and organizes fashion festivals, consolidating her position in the industry.

3. María Pombo (@mariapombo) - Spanish elegance

María Pombo is a Madrid-based influencer and entrepreneur who inspires with her stylish outfits and lifestyle advice. In 2025, she gathered 4.1 million followers on Instagram. María founded her own fashion brand, contributing to her success and growing influence in the industry.

4. Alexandra Pereira (@alexandrapereira) - Fashionista globe-trotter

Passionate about fashion and travel, Alexandra Pereira combines these two worlds on her Instagram account. With 2.34 million followers, she shares her experiences around the world and her sophisticated outfits, making her a trendsetter. Alexandra has also collaborated with numerous international brands, strengthening her presence in the fashion industry.

5. Pilar Rubio (@pilarrubio) - Fitness and TV icon

A former TV host and model, Pilar Rubio is a key figure in Spain's fitness world. In 2025, she has 11 million followers on Instagram, where she shares her workout routines, wellness tips and family moments. Pilar is also an ambassador for several sports and health brands, reflecting her commitment to a healthy lifestyle.

6. Lola Lolita (@lolalolita) - TikTok's rising star

Lola Lolita is a dynamic content creator who captivates her 4.2 million followers on Instagram with trendy videos, fashion tips and family moments. Her authenticity and closeness to her audience make her highly influential with the younger generation. In addition to her Instagram presence, Lola is also very active on TikTok, where she shares entertaining and engaging content.

7. Martina D'Antiochia (@martinadant) - The humorous touch

Martina D'Antiochia made a name for herself on YouTube thanks to her humorous videos and acting talents. In 2025, she had a following of 4.2 million on YouTube and 5.3 million on TikTok, making her a key figure in online entertainment. Martina is also the author of several books for children and teenagers, extending her influence beyond digital platforms.

8. Cristina López Pérez (@iamcristinini) - The ultimate gaming streamer

Better known as Cristinini, Cristina López Pérez is one of Spain's most influential gaming influencers. With 3.2 million followers on Twitch and 1.34 million subscribers on YouTube in 2025, she is a reference point for fans of video games and geek culture. Cristinini is also renowned for her interviews and collaborations with other gaming personalities.

9. Violeta Mangriñan (@violeta) - The beauty and wellness influencer

Revealed by reality TV, Violeta Mangriñan has become a recognized influencer in the fashion and beauty fields. In 2025, she has 2.4 million followers on Instagram, where she shares her on-trend looks, skincare routines and moments from her family life. Her authenticity and closeness to her audience have enabled her to collaborate with various fashion brands and cosmetics.

10. Sara Escudero (@collagevintage) - The fashion and travel enthusiast

Sara Escudero, known as Collage Vintage, is a blogger and influencer who combines her passion for fashion and travel. With nearly a million followers on Instagram, she shares her style discoveries and adventures around the world. Her blog and social networks are a source of inspiration for those looking to combine style and exploration.

11. Nicanor García (@nicanorgarcia) - The Architectural Eye

A photographer with a passion for architecture, Nicanor García captures unique structures and shares his artistic shots with his 745,000 followers on Instagram. His photographs highlight the beauty of urban forms and architectural landscapes, offering a fresh and inspiring perspective to his audience.

12. Paula Gonu (@paulagonu) - The versatile influencer

Paula Gonu is a multi-talented content creator, active on YouTube, Instagram and TikTok. In 2025, she has 2 million followers on Instagram, where she shares vlogs, fashion tips and moments from her daily life. Her spontaneity and sense of humor have helped her build a loyal and engaged community.

13. Alba Paul Ferrer (@albapaulfe) - Activist and model

Alba Paul Ferrer is known for her commitment to the LGBTQ+ community and her work as a model. With 1 million followers on Instagram, she shares moments from her life, fashion collaborations and awareness messages. Her positive influence helps promote acceptance and equality.

14. Jessica Goicoechea (@goicoechea) - Model and entrepreneur

Jessica Goicoechea is a Spanish model and entrepreneur who has made a name for herself in the fashion industry. With 1.7 million followers on Instagram, she shares her professional projects, trendy looks and glimpses of her daily life. Jessica has also launched her own clothing brand, cementing her position as an accomplished influencer and businesswoman.

15. Marta Lozano (@martalozanop) - Fashion ambassador

Marta Lozano is a fashion influencer renowned for her elegance and sense of style. With 1.2 million followers on Instagram, she collaborates with major brands and shares her sophisticated outfits, exotic travels and beauty tips. Her influence extends beyond social networks, making her a leading fashion figure in Spain.

16. Rocío Osorno (@rocio0sorno) - The fashion designer

Rocío Osorno is a talented designer who shares her creations and style inspirations with her 1.3 million followers on Instagram. Her content showcases her clothing collections, outfit ideas and insights into her creative process, inspiring many fashion enthusiasts.

17. Laura Escanes (@lauraescanes) - The lifestyle writer and influencer

Laura Escanes is a Spanish influencer and writer who has won a loyal following thanks to her profound reflections on motherhood, well-being and personal development. With 2.3 million followers on InstagramHere, she shares moments from her daily life, advice on parenting and extracts from her writings. Her authenticity and inspirational background have made her a key figure in Spanish lifestyle. In parallel, she collaborates with major brands, while continuing to publish books and articles that reach a wide audience.

18. Patry Jordán (@patryjordan) - Fitness and wellness guru

Patry Jordán is a fitness and health influencer. Thanks to her workout videos and nutritional advice, she has helped millions of people adopt a healthier lifestyle. Followed by 3.5 million followers on Instagram and several million on YouTubeIt's a benchmark for anyone looking to get fit and stay motivated.

19. Gala González (@galagonzalez) - Pioneering fashion blogger

Gala González is a true fashion icon in Spain and one of the first Spanish bloggers to make her mark on the international scene. With 2 million followers on InstagramShe collaborates with prestigious brands and takes part in fashion shows all over the world. Her elegance and sense of style make her an essential source of inspiration for fashion lovers.

20. Nerea Rodríguez (@nereaoficial) - The singer and music influencer

Revealed by the TV talent show Operación Triunfo, Nerea Rodríguez has transformed his musical career into a strong digital presence. With 1.5 million followers on InstagramShe shares her artistic projects, musical inspirations and collaborations with other artists. Her influence also extends to fashion and lifestyle, where she is increasingly in demand.

What you need to remember

All Spanish influencers will play a major role in the digital industry in 2025. They combine authenticity, expertise and charisma to capture the attention of millions of followers worldwide. Whether you're a brand looking to collaborate, or simply a social networking enthusiast, these influencers are worth keeping an eye on!

👉 And who is your favorite Spanish influencer?

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