Who are this year's beauty stars? In 2024, beauty influencers are redefining trends and captivating social networks. With their creativity and expertise, they inspire millions of people around the world.
We reveal the best beauty influencers of the year, their specifics and why you should follow them to stay on top of trends in 2025.
Top 25 beauty influencers to follow in 2024
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Huda Kattan: the must-have
Visionary creator and accomplished businesswoman Huda Kattan has revolutionized the beauty industry with her Huda Beauty brand. She embodies success and inspires a generation of enthusiasts with her unrivalled expertise. -
NikkieTutorials: creativity in the service of art
A renowned make-up artist, NikkieTutorials transforms make-up into a true art form. With her innovative tutorials and prestigious collaborations, she remains a fixture on social networks. -
Jeffree Star: the avant-garde icon
Provocative and creative, Jeffree Star imposes his unique style on the world of beauty. His audacity and commitment to inclusivity make him an avant-garde icon admired by millions. -
Monica Ravichandran: the voice of brown skin
Monica Ravichandran puts the spotlight on diversity in beauty. Her authentic advice for dark-skinned skin and her inclusive approach appeal to a wide audience and reinvent standards. -
James Charles: the viral artist
James Charles combines creativity and spectacle to captivate his audience. An artist with millions of subscribers, he continues to push the boundaries of make-up with bold, inspiring looks. -
Nyane: the artistic touch
Nyane stands out for her unique visual universe, where fashion and make-up meet. Her bold, playful aesthetic reinvents the codes of beauty on social networks. -
EnjoyPhoenix: the queen of ethical content
A pioneer of responsible content, EnjoyPhoenix combines glamour and commitment. She inspires her subscribers with eco-responsible collaborations and a modern vision of influence. -
The Doll Beauty: simple authenticity
Maroua, aka The Doll Beauty, charms with her sincerity and creativity. She mixes beauty tips with authenticity, building a loyal and committed community. -
Elsa MakeUp: a lesson in resilience
Elsa MakeUp turns hardship into inspiration. Her passion for beauty and unshakeable courage enable her to create captivating content and a brand that reflects her image. -
Fabian Crfx: inclusivity in action
Fabian Crfx breaks codes with his "For Me" brand. His commitment to accessible, barrier-free beauty is winning over consumers and inspiring a new vision of the industry. -
Richard: the make-up crash test pro
Richard, known under the pseudonym richaard2609, has made a name for himself with his crash tests of make-up products on YouTube. With over 226,000 subscribers, he regularly collaborates with prestigious brands such as L'Oréal Paris, offering authentic and creative content. -
Sananas: the glamour reference
Sananas, aka sananas2106, is a must-have beauty figure. On Instagram, TikTok and YouTube, she shares tutorials, product reviews and lifestyle trends. Her chic, accessible content attracts a loyal and engaged community. -
Frenchtouchofmakeup : the tutorial artist
Renowned makeup artist, Frenchtouchofmakeup excels in creating tutorials suitable for all levels. With a strong following on Instagram and TikTok, she shares tips and techniques to inspire makeup enthusiasts. -
Gaëlle Garcia Diaz: the daring expert
Gaëlle, aka gaellegd, stands out for her humor and outspokenness. Founder of the Martine Skin and Martine Cosmetics brands, she combines beauty expertise and authenticity, winning over a large community. -
Orane: authentic creativity
Under the handle oranemakeupoff, Orane shares beauty and skincare tips. Her creativity and authentic approach make her an inspiration on Instagram and TikTok. -
Axelle Agostini: anecdotes and make-up
With her "make-up with me" videos, Axelle Agostini mixes make-up and personal stories. A former Sephora employee, she captivates her community on TikTok with her spontaneity. -
Axelle Chrd: the eyebrow specialist
Axelle Chrd, aka axetchrd, has turned the art of eyebrows into a true specialty. Her unique expertise has enabled her to make a name for herself in the world of beauty influence. - Alex Miguel: humor and make-up
Alex Miguel (alexmiguel7) combines humor, creativity and make-up with inclusive, positive content. He is fast becoming a reference in the lifestyle and beauty world. -
Rose Lucy: the skincare expert
Based in Los Angeles, Rose Lucy (roseelucyy) specializes in skin care. Founder of the Face Synergy brand, she shares expert advice for healthy, natural beauty. -
Esra: simplicity above all else
Under the pseudonym lilyslilah, Esra seduces with her naturalness. Testing new products and techniques, she shares her discoveries with a simplicity that touches her community. -
Ans_makeup: the crash test pro
A professional makeup artist, Ans_makeup offers crash tests, tips and services to make her customers look their best. Her technical expertise and inspiring content place her among the essential beauty influencers. -
Horia: the most unifying
With her authenticity and commitment to her community, Horia is a key figure in make-up tutorials and product testing. -
Sandrea: the most American
Based in the United States, it brings a unique and diverse perspective thanks to its varied content ranging from hairdressing to nail art. -
Lyla: the most DIY
Perfect for an audience interested in natural products and homemade tips, Lyla offers popular Do It Yourself tutorials. -
Romy: the best friend
Her proximity to her followers and her lifestyle approach could attract readers interested in accessible wellness and beauty content.
Why are these beauty influencers dominating the beauty scene in 2024?
Expertise that makes all the difference
2024's beauty influencers are not just content creators, but true experts in their field. Their technical skills, in-depth product knowledge and ability to transform make-up and skincare into true works of art give them unrivalled credibility. For example, Huda Kattanfounder of Huda Beauty, has built an empire by combining her entrepreneurial vision with her expertise in make-up. Likewise, NikkieTutorials and James Charles push back the boundaries of creativity with looks that inspire beauty enthusiasts and professionals alike.
These influencers don't just follow trends: they create them. Thanks to their detailed tutorials, product analyses and ability to adapt their content to the specific needs of their audience, they become essential references. Their expertise is also reflected in their mastery of digital tools, whether it's editing powerful videos or optimizing their publications to maximize their reach. Their professionalism and passion for their craft enable them to make a lasting impact on the beauty industry.
A loyal, committed audience
What sets these influencers apart from other content creators is their authentic relationship with their community. With millions of subscribers on platforms like Instagram, YouTube, and TikTok, they don't just share content; they establish a constant dialogue with their audience. This sincere connection earns them the trust of their subscribers, who see their recommendations as sound advice rather than mere advertising.
Regular interaction with their community, notably through Q&A, polls or personalized comments, reinforces their influence. Their ability to understand the needs, desires and concerns of their subscribers makes them ideal partners for brands. Some examples, Sananas and EnjoyPhoenix are distinguished by their ability to captivate their audience with a variety of content, from beauty tutorials to eco-responsible initiatives.
What's more, beauty influencers play a key role in consumers' purchasing decisions. According to a recent study, over 70 % of consumers rely on the opinions of influencers before making a purchase, particularly in the beauty sector. This direct influence on consumer trends and preferences reinforces their role in the industry.
Dive into the world of tomorrow's beauty influencers
The Top 10 beauty influencers of 2024 are not just content creators, they shape trends, inspire consumers and redefine industry standards. Their authenticitytheir expertise and their ability to engage loyal communities make them essential allies for any brand or beauty enthusiast.
By following or collaborating with them, you gain access to a wealth of ideas, tips and strategies for staying on top of trends. Don't miss the opportunity to transform your approach and be part of this digital revolution that's influencing our routines and our perception of beauty. Join the movement and shape tomorrow's trends today.
FAQ: Everything you need to know about beauty influencers
What is a beauty influencer?
He's a content creator specializing in beauty-related tips, tutorials and reviews on social networks.
Why follow these influencers?
They inspire trends, offer practical advice and test products for their community.
How do brands work with them?
They use partnerships to promote products, often in the form of sponsored posts or specific collaborations.
Which social networks do beauty influencers prefer?
Mainly Instagram, YouTube and TikTok for their beauty-friendly visual formats.
How do you choose an influencer for your brand?
Audience relevance, engagement and authenticity.
Why are micro-influencers important?
They have smaller but very committed communities, guaranteeing a direct impact.
What are the main challenges brands face with influencers?
Find influencers aligned with their values and maintain an authentic collaboration.
How do you measure the impact of a campaign with an influencer?
By analyzing engagement data, sales generated and qualitative feedback from the community.
Do male beauty influencers have an impact?
Yes, they bring diversity and inclusiveness to the beauty industry.
Are beauty influencers right for every brand?
They are particularly suited to brands that want to reach an audience that is passionate about and committed to beauty.
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