Discover the 20 top influencers on LinkedIn in 2025, their strategy and their impact on social networks.
LinkedIn, the professional network par excellence, has become fertile ground for influencers. These key figures from diverse sectors share their ideas, inspire their audiences and build loyal communities. In 2025, LinkedIn's top influencers aren't just publishing; they're transforming social networks and redefining online engagement. Here's a deep dive into the top 20 influencers on LinkedIn, ranked by number of followers.
Elfried Samba: a visionary with 329,000 subscribers
At the top of the list, Elfried Samba is a figure to be reckoned with. Elfried Samba is an influential figure in the field of digital marketing and social networking, recognized for his expertise in community marketing and in influencer marketing. Here are a few highlights from his career:
Profile and achievements
- CEO and co-founder of Butterfly 3ffect Elfried heads up this creative agency focused on social networks. The agency specializes in community marketing, paid media and social media. influencer marketing to help brands reach target audiences with impact.
- Impact at Gymshark Before co-founding Butterfly 3ffect, Elfried contributed to the spectacular development of Gymshark, an iconic sportswear brand. Under his leadership, Gymshark's social network following grew from 1.5 million to 20 million, dramatically increasing the brand's visibility and awareness. This growth played a crucial role in Gymshark's £1.4 billion valuation.
- Expertise in organic growth Elfried Samba focuses on creating authentic engagement and loyal online communities, rather than just raw numbers.
- Leadership in content strategy He implements innovative strategies to strengthen the relationship between brands and their audiences, taking advantage of emerging trends and platforms.
Influence on LinkedIn
On LinkedIn, Elfried shares valuable insights on digital marketing, community engagement, and ways to optimize the reach of advertising campaigns. His content is widely followed by industry professionals seeking to understand best practices in digital strategy.
Elfried Samba is a source of inspiration for brands and individuals seeking to maximize their impact in the digital world. His successes demonstrate the importance of authenticity and strategy in modern marketing.
Sophie Miller: simplifying social networking with 198,000 subscribers
Sophie Miller is a influencer and recognized expert in the field of social networking and marketing. She is best known for her simplified, accessible approach to social media management, which has helped her stand out in an industry often perceived as complex.
Profile and achievements
- Founder of Pretty Little Marketer (PLM) Sophie is the head of Pretty Little Marketer, a platform offering resources, advice and a community for marketing enthusiasts. Her goal is to make social networking and marketing more accessible and understandable for everyone, especially small businesses and entrepreneurs.
- Creator of the PLM Insiders Club This space is a dynamic community where members exchange ideas, share trends and learn how to optimize their marketing strategies. Sophie shares exclusive information, simplified strategies and encourages collective learning.
- Strategies focused on community involvement Sophie values creating an engaged community rather than focusing solely on numbers. She teaches that progress and authenticity take precedence over perfection in content creation.
- Influence on LinkedIn : With 197,000 subscribers in 2025, Sophie Miller is a respected voice on LinkedIn. She regularly shares practical tips, streamlined strategies and real-life examples to help businesses and professionals improve their online presence.
- Accessibility and clarity What sets Sophie apart is her ability to transform complex concepts into simple, applicable tools. She uses clear language and an inclusive approach that appeals to a wide audience.
Contributions and impact
Sophie Miller inspires many marketing professionals, content creators and entrepreneurs to adopt effective strategies without getting lost in unnecessary details. She is a key figure for those seeking to navigate the world of social networks with a human-centered, community-focused approach.
Rachel Higgins: marketing elegance with 96,000 subscribers
Rachel Higgins is an influential marketing expert and accomplished entrepreneur, recognized for her innovative and collaborative approach to digital strategies. She has made a name for herself thanks to her ability to transform marketing campaigns into measurable successes and build a dynamic community around her initiatives.
Profile and achievements
- Founder of Because of Marketing
Rachel Higgins is the creator of Because of Marketing, a platform dedicated to sharing and analyzing marketing campaigns, strategies, and advice on social networks. Launched in 2020, this initiative quickly gained momentum, attracting over 130,000 subscribers and generating more than 25 million annual impressions. The platform has become an essential reference for marketing professionals and enthusiasts. - Graduate in management and marketing
Rachel graduated with honors from Heriot-Watt University, where she studied International Business Management and Marketing. This solid training provided her with the necessary foundations to excel in the marketing field. - Content creation and education
In addition to sharing innovative campaigns and ideas, Rachel has launched a series entitled "Creator Behind The Campaign. This series highlights the creative minds behind some of our most memorable campaigns, offering invaluable insight into the thinking and creative processes behind them. - Social and philanthropic commitment
Rachel doesn't limit herself to marketing: she's also involved in social causes. She actively raises funds for organizations such as Alzheimer Scotland, demonstrating her commitment to projects that make a difference. - High-level collaborations
Thanks to her expertise, Rachel has worked with many renowned brands to help them improve their marketing strategies and achieve their business objectives. She is known for her ability to identify trends and turn them into opportunities.
Influence on LinkedIn
With 95,000 subscribers in 2025, Rachel Higgins is an influential voice on LinkedIn. She shares deep insights, case studies, and practical advice to inspire and guide marketing professionals. Her ability to simplify complex concepts while maintaining a high level of analysis makes her a valuable resource for her community.
Contributions and impact
Rachel Higgins is much more than an influencer: she's an educator, an innovator, and a leader in the field of digital marketing. Her approach to creativity, analysis and community involvement makes her a key figure for anyone looking to learn from best practices in the industry.
Annie Maï Hodge: a committed community with 93,000 subscribers
Founder of Girl Power Marketing, Annie stands out for her commitment to empowering women in the marketing industry. Her publications inspire while adding value.
Erica Rankin: revolutionizing consumption with 79,000 subscribers
CEO of Bro Dough, Erica Rankin combines innovation and health by creating plant-based products. Her content motivates entrepreneurs to aim for ambitious goals.
Jack Appleby: creative influence with 71,000 subscribers
Creative strategist and author of Future Social, Jack combines a passion for sports and social media. His campaigns for Microsoft and Spotify illustrate his unique know-how.
Abigaïl Clarke: entrepreneurial balance with 36,000 subscribers
Founder of several companies, Abigaïl inspires with her entrepreneurial advice and motivational LinkedIn shares.
Courtney Johnson: a clear strategy with 38,000 subscribers
Courtney specializes in financial transparency and authentic content creation, helping creators achieve their goals.
Danielle Mimoni: connecting with 45,000 subscribers
A branding specialist, Danielle excels in the art of creating impactful content, notably through visuals adapted to different platforms.
Mahsa Saadati: strategy expertise with 40,000 subscribers
With 7 years' experience, Mahsa Saadati offers clear advice on strategic marketing and online campaign optimization.
Boluwatife Rotimi: elevating technology with 42,000 subscribers
Creator of "Techies on LinkedIn", Boluwatife uses LinkedIn to connect technology professionals to global opportunities.
Samuel Boateng Osei: AI for marketing with 19,000 subscribers
Samuel harnesses AI to transform social network marketing. His innovative campaigns capture attention and generate concrete results.
Anna Bayon Orcajo: creativity and innovation with 22,000 subscribers
Renowned for her expertise in digital content, Anna combines creativity and strategy to inspire brands.
Zoey Vincent Vevakpor: content at the heart of strategy with 48,000 subscribers
Specializing in content creation and community management, Zoey helps companies captivate their audiences.
Sami Sharaf: accessible automation with 15,000 subscribers
An expert in AI and tools like ChatGPT, Sami offers practical solutions to improve marketers' productivity.
Ellie Barnett-White: authenticity above all else with 14,000 subscribers
Responsible for personalized strategies, Ellie focuses on authenticity and consistency to reinforce brand image.
These top influencers on LinkedIn show that having an audience isn't enough. You need a clear vision, strategy and relevant content to really make a difference. Which of these influencers inspires you most? Follow their advice to boost your LinkedIn presence.