AVIS CAMPAGNE #INFLUENCEURS : "KERASTASE
Find out more about ValueYourNetwork's campaign for L'Oréal advertiser Kerastase.
The advertiser gave a very positive review of the results achieved by the campaign with ValueYourNetwork. Visibility and engagement objectives were achieved thanks to a well thought-out strategy and targeted collaborations with influencers qualified. The latter also shared their positive opinion, appreciating the fluidity of the exchanges, the clarity of the instructions and the opportunity to participate in a rewarding project. This case study highlights the unanimous opinions of advertisers and influencers, confirming that ValueYourNetwork excels in the creation of effective campaigns and rewarding.
The objectives
Kérastase is a trusted brand that offers avant-garde hair care for over 50 years. Kérastase has become a leader in personalized home care, with products designed for every hair type, to transform and enhance it.
The aim was to promote the launch of their new product: Chronologista hair scrub treatment. This range is designed for people with weakened hair, to restore strength and shine.
The top 3 runners-up in this campaign could win a Chronologiste exfoliating treatment.
Set up with #ValueYourNetwork
A marketing campaign ValueYourNetwork influencers on #Kerastase #Chronologist #NewProduct
Networks used : Facebook and Twitter
Target : Influencers #Beauty and #Mode
Message The only thing that needs scrubbing is the skin on your face. So does our hair! Thank you #Kérastase #Chronologiste "
Results
Several hundred influencers, in particular beauty and wellness bloggers relayed the campaign on Facebook and Twitter. The operation raised awareness of the brand's new product and generated positive feedback for the brand.
As mentioned above, the Top 3 influencers won a Chronologiste scrub. Céline shared her experience and enthusiasm when she received her Kérastase Chronologiste product.
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