Find out how videos TikTok are revolutionizing LinkedIn and boosting engagement among content creators. A winning strategy you can adopt today to maximize your visibility!
LinkedIn, once perceived as a rigid platform dedicated to job hunting and professional networking, is venturing into unexpected territory. With a vertical video feed inspired by TikTok, Microsoft's social network is shaking things up. Why does this strategy work, and how do content creators take advantage of it to boost their visibility? Let's discover the secrets behind this revolution.
The key role of short videos on LinkedIn
Over the past few months, LinkedIn has been gradually rolling out a vertical video stream. Inspired by TikTok, this format highlights career advice, industry news and content from creators. Now accessible to the majority of users, this type of content appears both in this dedicated feed and in the application's main feed.
For LinkedIn, the goal is clear: to foster engagement and transform the platform into a must-have creative space. According to a LinkedIn spokesperson, videos generate 1.4 times more interactions than text or photo posts.
Video content explodes on LinkedIn
Since the arrival of short videos on the platform, LinkedIn has modified its algorithm to give them greater prominence. This strategic choice is designed to encourage content creators to adopt this format, which makes it easier to capture attention and encourage interaction.
And the results are spectacular:
- 36 % increase in video views in one year.
- Six-fold increase in immersive video views in just one quarter.
These figures show that video has become essential for maximizing impact on LinkedIn. Short, often embodied and engaging videos captivate audiences and increase conversion rates, especially in a B2B advertising context.
Designers testify: an unprecedented boost
Several content creators, including Meghana Dhar and Caroline GiegerichThe impact of this new format has been spectacular. Meghana Dhar, followed by 15,000 subscribers on LinkedIn, notes that her engagement has literally exploded since she started posting videos. For example:
- A classic post text: 10,000 impressions
- A video of her speaking on camera: over 2 million impressions
For her part, Caroline Giegerich observes that her videos reach three times as many people than its text posts. This success proves that users respond favorably to this type of dynamic content.
Why is LinkedIn banking on video?
Flagship platforms like TikTok, YouTube or Instagram dominate thanks to their focus on video. LinkedIn seems intent on following in their footsteps to :
- Capturing users' attention : With short, punchy videos, LinkedIn hopes to become a daily habit, and not just a one-off job-hunting tool.
- Attracting content creators By putting designers in the spotlight, the platform positions itself as a place to share ideas, experiences and professional advice.
- Increase advertising revenues More video content means more opportunities for B2B advertising.
Microsoft CEO Satya Nadella emphasized the importance of this strategy: "Our investments in rich formats, such as video, reinforce our leadership in B2B advertising."
A long-term strategy
This isn't the first time LinkedIn has experimented with video. After the launch of live videos in 2019 and Stories in 2020 (discontinued in 2021), this new effort finally seems to be finding its audience. With an increase of 36 % of video viewing on LinkedIn in one year, the results speak for themselves.
How can we capitalize on this trend?
To take advantage of this wave of popularity for LinkedIn videos, here are a few tips:
- Go for short videos Short, dynamic, subtitled formats capture viewers' attention more effectively and increase completion rates.
- Vary your formats Mix testimonials, product presentations and analyses to diversify your content.
- Make your content accessible : Subtitles are essential, as many LinkedIn videos are watched without sound.
What you need to know
The integration of TikTok-style videos on LinkedIn is an opportunity not to be missed. This development shows that the social network is adapting to user expectations, while opening new doors for creators and brands. Who would have thought that the future of professional networking would involve such a playful format?
What about you? Are you going to start using LinkedIn videos? Test, share and watch your engagement soar!
If you want to adopt a winning strategy on Linkedin and see concrete results, don't hesitate. to contact us to find out about the many possibilities offered by ValueYourNetwork.