Since this Thursday, March 20, 2025, a technological revolution has been taking place on the most popular social networks. WhatsAppInstagram and Messenger now features a brand new function based on theartificial intelligence.
Developed by MetaThis innovation could well revolutionize the way we interact on a daily basis. But in concrete terms, how does it work? And above all, how can we make the most of it? Here's everything you need to know.
Meta AI: a new era for social networks
The American giant Meta is constantly innovating to make its platforms more interactive and intelligent. This time, it's banking on Meta AIan assistant doped withgenerative artificial intelligence which will respond directly to users on WhatsApp, Messenger and Instagram.
But what's in it for you?
Instead of leaving your app to ask a question on Google or ChatGPT, you can now interact with Meta AI by simply typing " @MetaAI " in a conversation. The assistant will give you an instant, relevant answer. Would you like to know a recipe for your next dinner party? Get travel recommendations? Meta AI is there for you.
How do you activate and use Meta AI in your favorite applications?
One of the major advantages of this new feature is its accessibility. No specific updates are required. Meta AI is integrated directly into the application and will be gradually rolled out across Europewhose Francein the coming weeks.
Here's how to use it :
- Open your application WhatsApp, Instagram or Messenger.
- In conversationtype " @MetaAI " followed by your question.
- Get an instant responsegenerated by artificial intelligence.
Gradual deployment, but a limited European version
The arrival of Meta AI at Europe is a gradual process. WhatsApp is the first application to benefitfollowed by Messenger and finally Instagram. The aim is to ensure a smooth rollout and avoid any potential technical bugs.
However, unlike the American version, European users will not have access to advanced featureslike the image generation or photo editing via AI. Due to strict data protection regulations in EuropeMeta has limited the functionality of its assistant to the text-only generation.
Meta AI: direct competition to Google and ChatGPT?
With this new advance, Meta positions itself as a key player in consumer artificial intelligence. By integrating an assistant directly into its applications, it prevents users from turning to alternatives such as Google or ChatGPT. This strategy aims to strengthening the Meta ecosystem by keeping users on its platforms as long as possible.
What are the advantages of Meta AI over other existing AIs?
| Criteria | Meta AI | ChatGPT | |
|---|---|---|---|
| Accessibility | Integrated with Meta apps | Requires manual search | Dedicated or web application |
| Speed | Snapshot in conversation | Research-dependent | Fast response but requires external access |
| Free | Yes | Yes | Limited free version |
| Image generation | No in Europe | Yes via Google Bard | Yes in Pro version |
Meta AI could therefore become a fast, practical alternative for users. who want answers without leaving their favorite applications.
A promising future for artificial intelligence on social networks
The integration of Meta AI on WhatsApp, Messenger and Instagram marks a new stage in the merger between artificial intelligence and social networks. Meta has no intention of stopping there, and plans to continually improve its assistant with new functionalities and a better understanding of requests.
In parallel, other platforms such as TikTok and Snapchat are also exploring the integration of AI into their services. The question remains open: Will Meta AI transform the way we communicate on a daily basis?
One thing's for sure, the era of conversational artificial intelligence on social networks is just beginning.
👉 Have you tried Meta AI on WhatsApp, Messenger or Instagram? Contact us to find out which strategy to adopt.