What are the best times to post on social networks?

It's not so easy to keep track, and it's almost impossible to guess, so we've put together a quick rundown by social network.

 

The Facebook community is known to be more active during the week than at weekends. The strongest moments of the week being, according to many surveysWednesdays around 3pm, and Thursdays and Fridays between 1pm and 4pm. Finally, on weekends, connections are most often made between 12 and 1pm.

 

 

There are a number of free tools that allow you to check your statistics and see whether your publications are effective, such as:Facebook Analytics & Fan PageKarma (Free for 1 Page)

The Instagram community is known for being very active all week long, but on Mondays we see very good results. On weekdays, the biggest peaks are around 5 p.m., 7 p.m. and 2 a.m., but it's not advisable to post between 3 p.m. and 4 p.m., as there are far fewer active members. Videos score very well every day, but those posted between 9 p.m. and 8 a.m. score better.

 

To increase the number of Clicks and Comments, it is best to post at : 08H, 09H, 17H, 18H, 2H am 

The Twitter community is very diverse, and reacts differently depending on the subject it prefers. On weekdays, it's most likely to be present between 12 and 3pm and around 5pm, but also in the morning, more or less early, either between 6 and 7am, or between 9 and 10am (so you'll need to test this with your community). At weekends, connections are often made between 5 and 6 pm.

 

There are a number of free tools that allow you to check your statistics and see whether your publications are effective, such as:Twitter Analytics & Foller Wonk (Free for one page)

 

1 - Try publishing the same Post or Tweet at two different times, or on two different days.(Negative point: part of your community may have already seen your publication, so it may have less impact the second time around).

 

2 - Change your schedule, publish earlier or later, and stick to it for 2 or 3 weeks, to see if there are any real changes in your community's behavior.(Do not change your Publication Style)

 

3 - Try new things, maybe you don't put enough emphasis on your publications, maybe rework your visuals so they catch your subscribers' eye more.(Example of a free, easy-to-use site for beautiful visuals: Canva)

 

 

And of course, stay "connected" to Value Your Network, via social networks, or even our mobile application, as campaigns are launched at the best publication times.