Plusieurs raisons de faire du marketing d’influence sur Twitch
Twitch is a live video platform and community for gamers (or more precisely: video game personalities) and other content creators.
Twitch has amassed an impressive following of over 100 million users, who watch each other play video games or take part in creative projects such as music or cooking shows.
Twitch probably isn't the first social network you think of if someone mentions influencer marketing, yet the platform can be of interest to brands, even those not in the technology or video game sector.
The small groups and tight-knit communities found on Twitch are particularly valuable for finding new audiences - especially among young people and Generation Z, who are hard for brands to reach.
Brands use Twitch via influencer marketing to reach young people
Twitch's ideal audience is young people (18-34) and Generation Z, who are difficult to reach with traditional marketing.
Les influenceurs sur Twitch ont des followings parmi les plus petits mais les plus engagés – ce qui en fait un excellent moyen pour les marques de toucher un public de niche. Si vous démarrez comme influenceurs c’est un réseau qui peut être intéressant à développer.
Brands can exploit Twitch by sponsoring streamers or by organizing their own live streams, in which they involve streamers and celebrities as brand ambassadors.
People come to Twitch for authenticity, so it's important to be authentic and engaging!
Benefits of Twitch for brands :
- Twitch has a massive audience.
- Twitch is growing fast.
- Twitch is popular with gamers, who also tend to be active consumers.
- There's less competition on Twitch than on other social media platforms, whether for brands or influencers.
Twitch viewers buy products recommended by their favorite streamers. Twitch is a hyper-engaged medium. Viewers spend more than 95 minutes a day on Twitch.
First of all, you should know that Twitch has a large number of different categories (called channels), including games, music, "Just Chatting", creative arts and so on.
Selon une étude réalisée par Streaming Media et Unruly Media, « près de la moitié (49 %) des spectateurs de vidéos de jeux en ligne se disent susceptibles d’acheter un produit après l’avoir vu utilisé par un influenceur sur YouTube or Twitch".
According to the same Streaming Media report, a full 90 % of consumers trust recommendations from others. This is far higher than any other marketing channel.
The community is really engaged on Twitch, and the influencers there are more influential than many celebrities on other platforms!
Influencer marketing on Twitch is a highly effective way of reaching a large audience!
The benefits are obvious: the community is far more engaged than most social media networks, a number of major influencers have built up a strong following, and users are always on the lookout for their next online entertainment experience. By connecting with these influencers, companies can not only promote their products and services, but also build relationships that are likely to last for years to come.
This shows Twitch's strength in the influencer ecosystem. More brands and influencers should take advantage of this marketing opportunity and get involved in the future!
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To become an advertiser and launch a campaign with our influencers on Twitch in Franceplease contact us at the following address: contact@valueyournetwork.com to launch your next influencer campaign.