Why TikTok continue to dominate social networking in 2025? Discover the incredible figures behind its global success.
TikTok continues to impress in 2025, with ever-increasing popularity despite numerous controversies and threats of banishment. But why is TikTok still dominating the world in 2025? These figures will shock you! Find out in this detailed article all the key statistics and secrets behind TikTok's meteoric success.
TikTok in figures: undeniable global domination
Why is TikTok still dominating the world in 2025? Firstly, thanks to its particularly efficient algorithm. In February 2025, the app reached an impressive milestone with 1.59 billion active users worldwide. Its presence now extends to 155 countries, available in 75 languages, testifying to incomparable international expansion.
TikTok was also the most downloaded application worldwide in the first quarter of 2023, overtaking even Instagram. In 2024, it was still firmly in second place worldwide, proof of its consistent performance and ability to build user loyalty.
TikTok figures: how long do users spend on the app?
Why does TikTok still dominate the world in 2025? User engagement is a key answer. On average, a global user spends around 34 hours and 56 minutes each month on TikTok, opening the application 358.8 times a month. A colossal figure, demonstrating the addictive power of the platform.
In France, engagement is even more impressive: the average user spends 38 hours and 38 minutes per month on TikTok, and opens the application 298.4 times each month. These figures place TikTok ahead of all its direct competitors in terms of hours spent on the app.
Which countries will be the biggest TikTok users in 2025?
The countries with the most users reveal the global reach of the application. The USA remains in the lead with 136 million users over 18, followed by Indonesia (108 million), Brazil (92 million), and Mexico (85 million). This diverse geographical spread explains why TikTok still dominates the world in 2025 and continues to expand its influence.
TikTok's spectacular financial impact
Why does TikTok still dominate the world in 2025? Beyond the number of users, the platform's economic power is a compelling argument. In 2023, TikTok generated an estimated $16.1 billion in worldwide sales. In the fourth quarter of 2024 alone, users spent $1.123 billion directly on the app.
According to Wedbush analyst Dan Ives, TikTok's potential value could reach $300 billion, a spectacular figure justified by the exceptional efficiency of its algorithm, which attracts ever more advertisers and active users.
Why does TikTok continue to attract so many users in France?
In France, TikTok has enjoyed phenomenal success since the confines of 2020, becoming the fifth most downloaded application on the App Store in 2024. Today, 39.2 % of French Internet users aged 16 to 64 are active on TikTok, and almost 10 % consider it their favorite social network.
This success is due in particular to the almost perfect parity of male and female users, as well as TikTok's innovative approach to entertaining and viral content.
The most popular content on TikTok in 2025
Why is TikTok still dominating the world in 2025? The answer also lies in the diversity and effectiveness of its content. The hashtag #FYP ("For You Page") remains the most popular, underlining the app's unique power of recommendation. Users primarily consult entertaining content (79.6 %), search for brands and products (51.1 %), and follow the news (43.7 %).
This ability to combine entertainment and practical information makes TikTok an essential platform for all types of content.
The most influential TikTok accounts of 2025
The most followed accounts on TikTok reinforce the platform's notoriety and appeal. In 2023, Khaby Lame dominated with 162.4 million subscribers, followed by Charli D'Amelio (155.6 million) and MrBeast (107.2 million). These influencers play an essential role in engaging and maintaining user interest.
The future of TikTok: a promising future?
With continuous growth and ever more impressive figures, TikTok is far from slowing down. Why is TikTok still dominating the world in 2025? Because its unique model combining a powerful algorithm, captivating content and an engaged community remains unrivalled.
So, what do you think of TikTok's runaway success in 2025? Share your thoughts in the comments and find out more about the latest trends in social networking.
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