Why launch an influencer marketing campaign?

A creative and original influencer marketing campaign can promote all kinds of products. According to a Mediakix survey, almost 1 in 5 marketers devote more than half their budget to influencer marketing campaigns.  influence marketing! Social networks have become an essential communication method for brands, and influencers have more power than ever.

There are several advantages to launching an influencer marketing campaign:

 Credibility Influencers generally have a high level of credibility with their audience, as they have already established a relationship of trust with their followers. By working with influencers, you can leverage this credibility to promote your brand or product with an influencer marketing campaign.

Audience : Influencers often have a wide reach, thanks to their large audience on social networks and their influence on their followers. Working with them for a influencer marketing campaignYou can reach a wider audience than you could using other marketing methods.

Commitment : Influencers often have a high engagement rate from their audience, meaning that their audience is more likely to react and interact with the content they share. This can be beneficial for your brand, as it can help you generate interest and engagement with your target audience with a influencer marketing campaign.

Added value with UGC: By working with influencers, you can create quality content that adds value to your brand and your target audience. This can help you stand out from the competition and build trust with your audience.

Efficiency measurement : Many influencer marketing tools allow you to track and measure the effectiveness of your campaign, enabling you to optimize your strategy based on the results. This also allows you to see which influencers are performing best for your brand, and target your strategy accordingly for your next influencer marketing campaign!

An influencer marketing campaign can be extremely profitable! Contact us to launch your influencer marketing campaign and get the best possible results!

 

Spotlight on a few influencer marketing campaigns!

 

Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?
Why launch an influencer marketing campaign?


An influencer marketing campaign is considered the most effective way to reach customers and promote your products on social networks like Instagram, Facebook and TikTok and many others. Influencer marketing campaigns are a powerful marketing strategy that help you reach your target audience very quickly, because you only deal with the communities you're looking for through influencers.

Launch an effective influencer marketing campaign... and trust ValueYourNetwork to exceed your objectives!

To become an advertiser and launch an influencer campaignplease contact us at the following address: contact@valueyournetwork.com to launch your next influencer campaign with our top influencers.

To ensure the success of an influencer marketing campaign on social networks, we recommend you read the following articles: 

This shock study reveals the new secrets for breaking into social networks in 2025

Breaking through on social networks in 2025 becomes easy with these secrets revealed by a shock study. Discover how to adapt your strategies for success!,Why does everyone want to break through on social networks in 2025?,Breaking through on social networks has become more than an ambition, it's now a necessity for anyone who wants to exist professionally or personally online. But in the face of increasingly intense competition and ever more complex algorithms, how can you be sure of being seen? Metricool finally provides the answer in a study based on in-depth analysis of millions of publications from multiple platforms. Between September 2023 and September 2024, 21 million posts were analyzed, revealing the essential trends to follow in 2025 if you really want to break through on social networks. But what are these well-kept secrets?,The TikTok phenomenon: the key to breaking through on social networks?,Breaking through on social networks in 2025 will inevitably involve,. This giant continues to dominate, with a spectacular 70% increase in the reach of publications and a 71% rise in the average time spent watching videos. Today, TikTok is the flagship platform for anyone who wants to reach a large audience quickly. Its ability to make content go viral in just a few hours makes it a formidable weapon for ambitious creators. However, in the face of possible international regulations, those wishing to break into social networking via TikTok need to remain attentive and ready to adjust their strategy quickly.,YouTube in decline? Why breaking into social networks becomes complicated on YouTube,Breaking into social networks in 2025 also involves understanding the contrasting evolutions of YouTube. While the platform continues to grow in terms of user numbers (2.7 billion per month), engagement is paradoxically declining. Why is this? The answer lies in the explosion of short formats with YouTube Shorts. These attract large audiences but generate fewer in-depth interactions. To break through on social networks thanks to YouTube, it will be essential to intelligently combine short formats and long-form content in order to build lasting audience loyalty,Instagram: a surprising return to basics,Breaking through on social networks in 2025 also means understanding that formats are evolving. The Metricool study reveals that on Instagram, classic posts are regaining ground, while Reels are falling by 20 %. Users seem to be returning to more traditional, qualitative formats, favoring deep, polished content. Carousels are a real success, driven strongly by the algorithm. To break through on social networks via Instagram, it is therefore essential to rebalance strategies by focusing as much on traditional content as on dynamic content to reach an engaged and loyal audience.,LinkedIn: the unexpected network where breaking through on social networks becomes a reality,LinkedIn is no longer simply the professional social network par excellence. It's becoming a true platform of influence in its own right. According to the Metricool study, LinkedIn is set to achieve record levels of engagement by 2025. To break through on social networks thanks to LinkedIn, you now need to consider the platform as a place for authentic personal and professional storytelling. Engaging, well-structured publications, accompanied by personal anecdotes or clear, original points of view, generate significant interaction and enable users to build a loyal, engaged audience. More than ever, LinkedIn offers an incomparable visibility opportunity for ambitious professionals,YouTube Shorts or long videos: which choice to make to break through on social networks?,If your goal is to break through on social networks in 2025, the multi-format approach on YouTube is essential. While short formats like Shorts attract more views, their engagement is limited. Conversely, longer videos maintain a loyal audience and generate lasting engagement. The ideal? A clever mix of both types of content to reach all audiences. The Metricool study strongly recommends this mixed strategy to optimize visibility while retaining an engaged audience over the long term.,Facebook and X: watch out for decline to break through on social networks,At the same time, Facebook and X are experiencing notable difficulties. Facebook has suffered a spectacular 41 % drop in reach, even though it remains a key player in terms of audience size. On X (formerly Twitter), the situation is even more critical, with engagement down by 29 % and publications down by almost 38 %. However, impressions are up, showing that visibility is still possible. For those wishing to break through on social networks via these platforms, the key lies in quality rather than quantity: producing less, but better, will be essential to maintain audience interest.,The Twitch case: why breaking through on social networks will be more difficult in streaming,Twitch is losing ground, with a massive 88 % drop in subscriptions. Increased competition from YouTube and Kick, as well as less advantageous monetization, are driving streamers to migrate to other platforms. To break through on social networks in the world of gaming, you'll need to diversify your channels and not rely solely on Twitch,In short: adapt your strategies to break through on social networks,The bottom line is that breaking through on social networks in 2025 will require strategies adapted to each platform. TikTok and LinkedIn are the big winners, while YouTube requires a hybrid approach and Facebook or X require a qualitative strategy. And to be as successful as possible, what better way than to call on influence marketing experts?,At ValueYourNetwork, we've been experts in,since 2016, having carried out dozens of successful campaigns on social networks. Feel free to share your experiences in the comments or contact us to take your digital presence to the next level!

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