Bots that talk to you like humans are landing on Facebook, Instagram and WhatsApp. Find out how Meta wants to change the way we communicate.
It was a morning like any other, until a notification on Messenger caught your attention. A new conversation appears, but it's not your cousin or colleague. It's a talking avatar with a familiar voice, who seems to know you by heart. It's not a human, it's a bot. And not just any bot. It's one of Meta's latest creations. Yes, bots that talk to you like humans are now a reality, and Meta intends to make them the beating heart of its applications.
Meta's colossal project to create bots that talk to you like humans
Bots that talk to you like humans - that's Meta's crazy bet, backed by a record $65 billion investment in artificial intelligence infrastructure. It's not just a technological development, it's an ambitious strategy to redefine social interaction on its platforms. Facebook, Instagram, WhatsApp, Messenger: no application is left out.
Meta is no longer interested in creating simply text-based tools. Now, users can design their own chatbot with a tailored personality, defined interests, a precise way of responding, a visual avatar... and above all, a voice. A voice that can be gentle, authoritative, playful or seductive. Meta has introduced a wide range of voices, sorted into categories to better match the bot's identity.
Bots that talk to you like humans: unprecedented voice immersion
Bots that talk to you like humans also means that simply reading text is replaced by an auditory experience. Imagine receiving a voice message on Instagram from an artificial intelligence created by your influencer voice, tone and expressions. The immersion is total.
Meta's aim is clear: to make these bots more alive, more engaging, and above all, closer to us. With Ray-Ban smart glasses, this interaction could even become conversational in real time, as if you were chatting with a friend.
When users become creators of bots that talk to you like humans
Meta provides powerful tools in its "AI Studio" so that anyone can create their own bot. Define a conversational style, an area of expertise, a voice... the user becomes the scriptwriter of his or her digital double. These bots can answer questions, offer advice, interact according to your mood, and even remember your preferences.
Bots that talk to you like humans are no longer a laboratory technology, but a feature available to everyone. Meta has simply democratized social artificial intelligence.
A change of direction after the failure of celebrity bots
In 2023, Meta tested bots inspired by celebrities such as Kendall Jenner or MrBeast. But success was not forthcoming. Too artificial, too rigid, not engaging enough. The idea was good, the execution a failure.
Today, Meta has changed its approach: it's all about user creativity. By letting them create their own bots that talk to you like humans, personalization reaches an unprecedented level. Everyone can create a bot in their own image, share it, improve it and make it evolve.
Bots that talk to you like humans: towards a hyperconnected society?
The obvious question: is it healthy? Because if bots that talk to you like humans become ubiquitous, what about real human relationships? Creating links with digital entities could alter our perception of reality.
Some are already calling for a framework. Will it be necessary to display a warning like on cigarette packets: "Caution, you're talking to a bot"? Perhaps. But the wheels are already in motion. Meta is moving full speed ahead, and other platforms will follow.
Comparison of old and new Meta bots
| Criteria | Bots 2023 (Celebrities) | Bots 2025 (Users) |
|---|---|---|
| Creator | Meta + personalities | All users |
| Customized voice | No | Yes |
| Audience interest | Low | Strong growth |
| Emotional interactivity | Limited | Customized and adaptive |
| Main objective | Promotional experience | Engagement and social conversation |
Our opinion
Bots that talk to you like humans are no longer science fiction. Meta has made this a priority. Behind this strategy lies a clear objective: to keep users engaged, for longer, in a digital world where interaction becomes fluid, natural and sometimes even unsettling.
As the world grapples with the challenges of digital dehumanization, Meta moves forward, experiments, connects. The future of social networks will be populated by artificial voices, virtual presences... and perhaps simulated very human skills.
And in this revolution, there's room for brands, creators and users, but also for those who know how to wield influence.
Since 2016, ValueYourNetworkan expert in influence marketing, helps brands create engaging campaigns on social networks. With dozens of successfully completed projects, our agency helps you take advantage of every innovation, even those that speak... like humans. Contact us to find out more!