Do you have a LinkedIn Top Voice badge? Be careful, you might lose faster than expected ! LinkedIn now requires a reassessment every six months and can remove your badge at any time. Discover the new rules and what you need to do to stay in the elite LinkedIn influencers !
Visit LinkedIn Top Voice badge was once a prestigious distinction, awarded to the platform's most influential experts. But now, this recognition is no longer a permanent achievement. LinkedIn recently announced a strengthening of evaluation criteria, imposing on badge holders a mandatory reassessment every six months. A revolution that could cost many marketing and influence professionals dearly.
If you have a LinkedIn Top Voice badge, know that you could lose at any time if you do not comply with the new requirements set by the platform. Explanations.
LinkedIn tightens the screw: the Top Voice badge becomes temporary
LinkedIn has decided to end Top Voice badges awarded for life. Until now, once selected, an expert could keep his recognition indefinitely, even if he reduced his activity on the platform.
But this time is over ! Now, the holders of the LinkedIn Top Voice badge will be reassessed every six months to check whether they still meet the criteria of engagement and relevance of content.
LinkedIn justifies this change by a desire to guarantee quality experts highlighted on the platform. Clearly, it is no longer enough to have been a influencer active at a given time: it is necessary to stay in the long term !
What are the criteria for keeping your LinkedIn Top Voice badge?
To keep your LinkedIn Top Voice badge, you must absolutely respect several strict conditions:
✅ A regular publication frequency : LinkedIn wants to make sure you keep sharing content actively. An inactive profile, even a prestigious one, no longer has a place among the Top Voices.
✅ Original and quality content : No more copy-pasting or generic posts. Your expertise must shine through in your publications. unique and impactful.
✅ A meaningful commitment : Your posts must generate interactions (likes, shares, comments). The more your audience reacts, the more likely you are to keep your badge.
✅ Respecting LinkedIn rules : Any violation of the community policies (spam, disinformation, abusive behavior) can lead to immediate deletion of the badge.
LinkedIn specifies that a member invited to the program Top Voice stay in the program for at least six months. But beyond that, his badge will not be renewed. that if he proves his legitimacy at each new re-evaluation.
Increased control: LinkedIn may remove your badge at any time
Another worrying new development: LinkedIn now reserves the right to remove a Top Voice badge at any time, even outside revaluation periods !
Concretely, if a Top Voice no longer meets the requirements, his badge may be removed overnight, without prior warning. The move marks a sharp break from LinkedIn's previous, more flexible policy.
It will therefore no longer be enough to shine punctually: only the most consistent and committed content creators will be rewarded in the long term.
A blow for LinkedIn influencers?
This new policy constitutes a major challenge for influencers and experts using LinkedIn as their main lever for visibility. Some influencer marketing professionals, such asAgency Influence Marketing ValueYournetwork, believe that this change Completely redefines content strategies on LinkedIn.
What's changing for content creators:
📌 More regularity : It is impossible to disappear for several months and hope to maintain your status.
📌 A strong commitment : You will need to respond to comments, interact with your network and engage your audience.
📌 Increased vigilance : Any violation of LinkedIn policies may cost the badge immediately.
The end of the Community Top Voice badge: a worrying precedent
This hardening comes shortly after the removal of the Community Top Voice badge in September 2024. This recognition, awarded to contributors of collaborative articles, has been withdrawn due to criticism of low quality of content generated by AI.
This deletion shows that LinkedIn no longer wants badges awarded lightly. By applying this logic to the LinkedIn Top Voice badge, the platform aims to ensure that only true opinion leaders remain highlighted.
What you need to remember
Visit LinkedIn Top Voice badge is no longer a permanent acquisition! With a mandatory reassessment every six months, and the possibility of immediate loss in case of non-compliance with the rules, LinkedIn imposes strict discipline on its content creators.
🔹 Do you want to keep your badge? Post regularly, engage your audience and provide original content.
🔹 Do you aspire to become Top Voice? Apply LinkedIn best practices now to be eligible for the program.
Do you think this reform is a good thing? Is LinkedIn going too far by tightening these rules?